Hasta La Ideas

Classic on the outside, state-of-the-art on the inside, the Blink Smartwatch makes an incredibly bold statement for India’s premier Smartwatch from a start-up. It pits itself against the big players with features to match and even takes on traditional watches with its timeless design.

The Blink smartwatch puts user experience and interaction take center-stage. Instead of superimposing Android Wear on a classy looking watch, the Blink comes with a custom tailored Marvin OS that takes inspiration from rotating celestial objects, bringing a sense of awe every time you interact with its interface.

Marvin truly empowers users, bringing computing muscle to the watch, rather than allowing it to be a lowly extension of your phone. The OS allows you to navigate, schedule, exercise, interact directly with apps or calls, and voice input literally gives you a Jarvis on your wrist. Plus, the watch comes with its own internal memory that’s capable of holding up to a 1000 songs.

With the Blink’s design, there’s more to it than what meets the eye. A stainless steel watch body encases an AMOLED screen, which is then covered by a rotating bezel (think Samsung Gear) and a curved Gorilla Glass 3 on top of it all to make your wrist-bound computer near shatterproof. The watch comes in silver and black body variants, with the option to switch between leather, metal, and silicone straps, allowing the same watch to don different avatars while still staying incredibly classy.

Make no mistake. The Blink, even as a first attempt from an Indian start-up can collide head on with the likes of Apple, Samsung, and Motorola. It comes with abilities that outweigh its competition, and with a price tag of Rs. 15,999/- ($240), the competition better run and hide. Let’s say a prayer for all other watch brands. For now their watch has ended. *Cue in the Game of Thrones theme*

Designer: Ishaan Dass (Witworx)