The Glenlivet Debuts a Tartan to Commemorate Their 200th Anniversary
Posted in: UncategorizedThe single malt scotch brand commissioned heritage producer Lochcarron of Scotland to develop the meaningful amber and teal pattern
The Glenlivet Debuts a Tartan to Commemorate Their 200th Anniversary
The single malt scotch brand commissioned heritage producer Lochcarron of Scotland to develop the meaningful amber and teal pattern
With a transformative takeover NYC—from a festive launch party at SoHo hotspot The Corner Store to wrapped taxi cab exteriors and sidewalks, as well as hotel pop-ups—a new tartan has debuted from The Glenlivet to honor their 200th anniversary. The acclaimed single malt scotch producer turned to Lochcarron of Scotland for its development, which found the heritage tartan producer uniting hand-stitched, amber-colored hues—reminiscent of the liquid itself—into The Glenlivet’s signature teal.
The tartan marks the pinnacle moment of The Glenlivet’s yearlong bicentennial celebrations, punctuated by covetable whisky releases and other prestigious partnerships. Though it will likely weave its way further into The Glenlivet brand identity, for consumers it currently comes to life as The Glenlivet Speyside Meets Stateside Holiday Collection ($76), which includes a tartan scarf and bucket hat, as well as a deck of playing cards, a bottle of The Glenlivet 12 Year Old and a recipe for The Glenlivet Tartan Tini, developed in collaboration with their Edinburgh-born campaign star, Thomas Doherty.
Lochcarron of Scotland is the world’s leading manufacturer of authentic tartan, the historic patterns that have defined families and kinship in the Scottish Highlands for centuries. With The Glenlivet’s inception in 1824—representing two centuries of scotch production and advancement—it only makes sense that whisky-maker transform other attributes of Scottish heritage by infusing contemporary flair.
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