Hasta La Ideas

To promote their graduation exhibition in May, students from Berghs School of Communication invited leading figures in the creative world to discuss their ‘fear of failure’

Berghs student Louise Ljungberg explains: “Once a year, in May, we hold an exhibition. 151 graduation students will present their work within communication and design. The exhibition is created by a group of fourteen selected students, the Student Agency, and our aim it is to find a relevant and engaging angle on the students’ theme, which is ‘courage in communication’,” she says. “Courage is very much associated with fear. We students (including me) are constantly flanked by the biggest creativity blocker of them all – the fear of failure. Therefore we’ve decided that this year’s exhibition theme will be – the fear of failure. The purpose of having this theme is to equip the students (and the Swedish communication industry) with a new perspective on failure.”

The students asked prominent figures in their fields to record messages on the theme using a webcam. First to contribute was author Paolo Coelho

Other contributors include Stefan Sagmeister

AKQA’s Rei Inamoto

Photographer Sarah Moon

Wally Olins

Wally Olins – on the fear of failure. from Berghs’ Exhibition ’11 on Vimeo.

And, perhaps offering the greatest insight, MIlton Glaser

You can see the work of the Berghs students behind the idea here

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