Hasta La Ideas

More than 30 creative studios have submitted posters for a new exhibition celebrating the design of Braun systems.

Systems was curated by Das Programm, an online archive selling products created for Braun by industrial designer Dieter Rams between 1955 and 1995. Designers Michal Polak and Giorgio Del Buono created the graphics and accompanying catalogue for the show, which opened in London on Friday.

Studios were asked to create an A1 print based on the theme of Braun systems – designers’ responses include photographic, typographic and geometric prints, many of which feature the Braun word mark and Berthold’s Akzidenz Grotesk typeface. Fine artists Henry Coleman and Rupert Norfolk have also submitted artworks for the event.

New York designer Antonio Carusone’s series is inspired by the slots on Braun products (top and below):

While Berlin studio Neubau’s prints feature actual size illustrations of Braun designs. The studio has also produced a video on the making of the project, below:

Designer Tom Hingston’s contribution is inspired by Dieter Rams’ principle that good design should make a product useful, “whilst disregarding anything that could possibly detract from it”:

Bibliotheque’s abstract print uses the core elements of the Braun logo:

And London agency Spin’s design focuses on the production of Braun systems, rather than their polished exteriors:

The prints will appear alongside iconic Braun products and archive material supplied by the company. They will also be available to order at dasprogramm.org and you can view the full set online at aisleone.net/systems

Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.

L2M3

Mark Gowling

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Lundgren + Lindqvist