Hasta La Ideas

Directed by design collective National Television through Not To Scale for 4Creative, the animated promo for Channel 4’s new, nightly game show, The Bank Job, draws inspiration from classic title sequences by Saul Bass and Otto Preminger…

National Television – Channel 4 – The Bank Job from Not To Scale on Vimeo.

Given the appeal of the teaser I tuned in to watch some of last night’s installment of The Bank Job. Disappointingly, the show’s title sequence doesn’t draw on the animated promo. And even more disappointingly, the show seemed to consist of contestants answering trivia questions to give them the opportunity to open a box to see if there’s a pile of fictional cash inside – a formula that is about as exciting as pairing socks. Nice trailer though.

Credits

Director Chris Dooley of National Television
Production company Not To Scale
Producer Selena Cunningham

CR in Print

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