The Auto Industry Invades CES
Posted in: Uncategorized
The BMW i3 [Ed. Note: We spoke to Head of Design Adrian van Hooydonk on the occasion of the launch]
It was just a few short years ago that Audi showed up to CES with a small booth highlighting their infotainment HMI advances. This year, it seemed like the auto industry defended en masse on CES from BMW i3s lapping the area to Audi’s massive booth. In addition, Qualcomm and GoPro had multiple cars in their booths. The focus was on four main themes: autonomous driving, alternative fuels, connectivity and lighting.
Both Audi and BMW were giving rides in their autonomous A7 and 2 Series respectively. BMW programmed their system to drift the car to show how precisely it can be controlled.
In the alternative fuel category, BMW was allowing people to get rides in their new i3, Ford showed off a C-Max with a solar roof, Qualcomm showed off their sponsorship of Formula E electric racing which has been recruiting Formula 1 drivers away from petrol racing, and Toyota brought the FCV hydrogen powered car it says will go on sale in California next year.
Post a Comment