May 16
The $300 House: Concept and Competition
Posted in: Uncategorized
What started out as a challenge is now a few steps closer to becoming a reality. Last year, Tuck School of Business Professor Vijay Govindarajan and marketing consultant Christian Sarkar issued a call to CEOs, governments, and NGOs to design and sell houses—$300 houses—for the world’s poorest demographic.
The concept is based on the idea that there is an untapped market: the 2.5 billion that make up the bottom of the socioeconomic pyramid. Govindarajan and Sarkar propose basic necessities for surviving in the modern world, from mosquito nets and water filters to solar panels and a tablet PC.
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