Sep 20
Technologically-Repurposed Vintage Objects
Posted in: Uncategorized
Like many of us I’ve got a soft spot for vintage objects that actually do something, and I don’t mind being advertised to when the delivery vehicle is as cool as this. Levis’ “Make Our Mark” campaign involves four objects from the 20th Century, repurposed for our modern times with a little connective technology.
They’ve hacked a 1956 Gibson ES-125 guitar with an uplink to online audio distribution platform Soundcloud:
A 1939 Graflex Speed Graphic camera that uploads still shots to Instagram:
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