Des visuels humoristiques intitulés Urgence pour la dernière campagne de WWF, l’organisation internationale de protection de la nature. Créés par l’agence Ogilvy Paris, autour de 3 thèmes “Ambulance, Pompier & Bateau”, sur de très belles photographies du studio roumain Carioca.
WWF with the help of DDB, Brazil developed a clever advertising campaign by using magnetic posters to allow users to put their money where their heart is. See below for more poster examples from the campaign.
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World Wildlife Imagery
Join this global movement tomorrow and shut your lights off for one hour.
It’s simple. Turn off your lights for One Hour on Saturday, March 28th. For details you know what to do.
The WWF hired Shepard Fairey to develop the look for their Earth Hour campaign which is set to launch on March 28th. Earth Hour is a global initiative to ’switch off’ the globe for one hour. Yes, no electricity. 377 cities have already signed onto this global mandate to take action on climate change.
Fairey has been under a lot of heat lately, so we’ll give him a pass on what he churned out for this campaign. Truth be told, we were expecting something a bit more inspiring for this monumental one-hour global event. Your thoughts?
Hmmm…
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