Hasta La Ideas

A pochi giorni da fine anno, DQM ha pubblicato il suo calendario da scrivania. 12 mesi adesivi da mettere un po’ dove vi pare. Lo trovate sul loro shop online.
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Il fatto che abbia poche cuciture, rende questo wallet abbastanza resistente all’usura. Pensato da Noah Lambert, in vendita sul suo store.
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Qualcosa mi dice che l’anno prossimo sentiremo parlare molto di Golf. Questa versione di Dunk hanno la suola tacchettata pronta all’uso. Sul campo pratica saprete dire la vostra.
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A pair of well loved boots gets a much needed refresh at the century old workshop

American made since 1905, Red Wing Shoe Company in Red Wing, Minnesota, has earned a worldwide following for their sturdy, durable boots built to last a lifetime. Not only do they make top notch (and increasingly fashionable) footwear, Red Wing firmly stands behind their product—offering repairs and modifications to anyone with a pair in need. This unprecedented service gives well worn boots the chance to be brought back to the original workshop to be rebuilt with original equipment.

I’ve worn my boots for 13 years, and realized this fall that they were ready for a refresh. Although the leather uppers are absolutely in their prime, the years of wear and tear left the soles in a much sadder state. So, to give my beloved boots a little tlc and to get an inside look at the repair process, I sent them on a journey back to their Minnesota roots—with explicit instructions to keep as much well-earned character in the boots as possible.

In the same fashion as the boots were originally made, the resoling process is done by hand—with the aid of a few heavy duty machines. After the worn sole is removed the remaining material is sanded smooth, exposing a bit of the original leather last and preparing the shoe for their new soles. A layer of glue is applied to both the new sole and the old boot and left to sit under a heat lamp for some time to cure. The two are then joined together and held under intense pressure until bonded. The excess sole is then trimmed down to the proper shape and given a brief washing before leaving the re-assembly line. The boots are boxed up along with a fresh new insole and two pairs of laces, black and tan, and sent back to the owner.

Lacing them up for the first time this season was like seeing an old friend. As comfortable as ever, with their well-earned patina and some welcome new support. The rejuvenation process had breathed new life into my old boots without permanently changing the feel or overall appearance, just as I wanted. Of course, if you want them all polished up they can do that too.

The repair process includes anything from resoling and restitching to changing eyelets or hooks and is available for any pair of well worn Red Wings for $95. The price includes shipping to and from the repair shop, replacement laces and a round of leather treatment and conditioning.

For more details on the repair and modification process visit Red Wing Shoe Company online. And for a closer look at my boots’ journey view the gallery below.

Styled iPhone shoots from a leading Brazilian vintage supplier

Here’s one of the more ingenious ways we’ve seen people use Instagram: instant fashion editorial. Paula Reboredo and Gil França, the couple behind Sao Paulo vintage store B. Luxo, have come up with a way to market their goods and get a response immediately, by doing fully styled mini editorial shoots for Instagram.

The couple began by posting images of selected clothing and accessories to their b_luxo account, and the response was so overwhelmingly positive—their current follower count stands at 1,523—that they’ve segued into full-on fashion shoots, all photographed in the shop.

Reboredo and França first style the models (who happen to also be clients), and then França (also a photographer) shoots the images on an iPhone 4. Despite the variety of photo retouching apps in existence, França’s approach is refreshingly simple: he only treats the image on Instagram, using the tilt-shift blur effect and applying a preset filter before uploading. The results give the images a retro sheen that are a natural fit to the clothing and accessories they show off.

B. Luxo’s current editorial consists of 16 looks, and a previous shoot focused on a Halloween theme. The photos are posted with the name of the item and sizes. Comments from followers have reached frenzied heights, with users calling and reserving the pieces as soon as they appear in the feed. Reboredo and França plan to continue doing these fashion shoots into the near future. “It’s quick and efficient,” Reboredo said.

Larger brands are increasingly tuned in to the pictorial social media venue. Topshop hosted in-store, fully-styled Instagram shoots on iPads (the complete gallery lives on their Facebook page). Bergdorf Goodman launched an interactive Instagram shoe map with editorial-inspired shoe pics. B. Luxo, however, is the first we know of dedicating their account exclusively to editorial spreads.

Follow the boutique by their username b_luxo on Instagram to keep up with their latest features.