Patterns of sand shift over time in Frida Escobedo’s installation for Aesop

Layers of sand that resemble a mountainous landscape will gradually move and change shape for the duration of this installation by Mexican architect Frida Escobedo for skincare brand Aesop‘s New York pop-up shop.

Aesop New York pop up shop installation by Frida Escobedo

The installation at The Invisible Dog Art Center in Brooklyn was created by Escobedo to reflect its temporal setting and the idea of natural ornamentation espoused by Modernist architectural theorist Adolf Loos.

Aesop New York pop up shop installation by Frida Escobedo

“Inspired by this principle, this installation for Aesop reflects the passing of time in the way of an inverse sedimentation,” explained Escobedo in a statement displayed alongside the work.

A simple wooden structure, which also references the minimal aesthetic favoured by Modernist architects, supports and frames the glass panels containing black and white sand. The sand has been poured into gaps between the glass sheets, creating striated patterns that look like the peaks and valleys of a mountain range.

Aesop New York pop up shop installation by Frida Escobedo

The sand will gradually sift through and out the bottom of the glass panel, causing the patterns to evolve over the five month period of the pop-up shop’s residency.

“Installed in springtime in New York, it also recalls melting snow, Les Eaux de Mars, a change of season, optimism and expectation,” Escobedo explained.

Aesop New York pop up shop installation by Frida Escobedo

Aesops’s products surround the space containing the artwork, which also features a freestanding vintage sink that echoes the raw, industrial backdrop of the gallery space.

Aesop is renowned for its unique shops created by leading architects and designers, including one in Kyoto with light fitting taken from squid fishing boats and another in New York with a ceiling covered in copies of The Paris Review.

Aesop New York pop up shop installation by Frida Escobedo

Photography is by Rafael Gamo.

Here’s some more information from Aesop:


Aesop pop-up at The Invisible Dog

Aesop is honoured to partner with The Invisible Dog Art Center in Brooklyn to present a temporary installation designed by architect Frida Escobedo. Launched on March 13, the innovative retail space will operate until the end of July.

While its main business is skin, hair and body care, Aesop has long nurtured a passionate interest in all forms of creative expression, and is well known for collaborations with individual practitioners and organizations alike. The endeavor sees the brand join with a New York exemplar of community-focused cultural engagement and one of the foremost proponents of Latin American Modernism.

Aesop New York pop up shop installation by Frida Escobedo

The installation’s centerpiece is a timber-framed glass enclosure containing meticulously segmented layers of sand that will shift over the next five months. Escobedo speaks of this feature having dual interpretations. In a materiality and form, it reference Modernism’s shift away from ornamentation. And in keeping with one of Escoebdo’s central concerns, it reflects temporality of its setting. The design is also influenced by Aesop’s distinctive aesthetic, which the architect sees as aligned with the Japanese principle of shibusa or ‘sophisticated austerity’.

Aesop selected the location because of its deep ties with the neighborhood and by the creative space and support network it provides for artists. The Invisible Dog manages to combine residency studios for artists, venues for exhibits and performances, and community engagement. Established in 2009 and nestled between Cobble Hill, Carroll Gardens and Boreum Hill, this interdisciplinary space is an exemplar of self-sustained, community-focused cultural engagement; and an acclaimed hub for experimentation and collaboration among artists.

Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores and counters around the world and online. As the company evolves, meticulously considered design remains paramount to the creative of each space.

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Universal Design Studio rides the pop-up wave with Fruit of the Loom

Barber and Osgerby‘s architecture arm has designed two pop-up shops for the launch of Seek No Further, a new label from sportswear manufacturer Fruit of the Loom (+ slideshow).

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

Universal Design Studio has transformed a small gallery space on Redchurch Street in London and another space in Berlin’s Mitte district.

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

In London, the studio was faced with an unusual long and narrow 21 square metre space. An illusion of double depth was created with a mirrored back wall.

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

A single 6.5-metre-long rail suspended from the ceiling showcases the Seek No Further capsule collection created by Dorothée Loermann, former creative director of womenswear for Parisian fashion label Surface to Air.

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Installation by Sarah Illenberger. Photograph by Ragnar Schmuck

In Berlin, the original 60-square-metre gallery space has been retained as a raw backdrop for a series of geometric shapes and plinths, some coated in soft pink silicone or royal blue flock as well as display blocks of yellow cast glass wax. These objects can be rearranged to transform the space for various events that will take place in the store.

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

“The brief from Dorothée Loermann was to create an effortless and fun environment with a particular focus on a tactile experience,” said Alexey Kostikov, senior designer at Universal Design Studio.

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

“Dorothée challenged us to put together an unconventional material palette using the materials that are not typically associated with retail interiors. We approached a small local mould-making workshop and went through a series of experiments with various materials and techniques. The design development evolved around those experiments.”

Seek No Further for Fruit of the Loom by Universal Design Studio
Berlin store. Photograph by Ragnar Schmuck

Both of the pop up stores will be open for four months.

Seek No Further for Fruit of the Loom by Universal Design Studio
London store. Photograph by Michael Bodiam

Here’s some information from the designers:


The Stores – Berlin and London

The capsule collection will be available at the Seek No Further pop-up stores in London and Berlin from March 2014.

Seek No Further for Fruit of the Loom by Universal Design Studio
London store. Window installation by Gary Card. Photograph by Michael Bodiam

Universal Design Studio has transformed a gallery space in London’s Shoreditch and Berlin’s Mitte district into two pop-up stores for the launch of Seek No Further. With an emphasis on the process of making and reflecting the brand’s innovative approach to materiality and detail, the stores’ key message is simplicity.

Seek No Further for Fruit of the Loom by Universal Design Studio
London store. Photograph by Michael Bodiam

Collaborating with artisans and art technicians, Universal have experimented with unconventional materials like glass wax, flock coating, cast concrete and silicone to create the handcrafted sculptural display pieces. In London, the capsule collection is displayed on a single 6,5m long rail suspended from the ceiling, set against the raw concrete wall.The long and narrow space of the gallery is further emphasised by the mirror-clad back wall, creating an illusion of double-depth.

Seek No Further for Fruit of the Loom by Universal Design Studio
London store. Photograph by Michael Bodiam

In Berlin, set within the raw shell of the gallery, solid, bold geometric shapes form a varied landscape. In both stores, an understated monochrome palette is juxtaposed with royal blue flock coating, translucent yellow display blocks of cast glass wax and sculptural objects coated in soft pink silicone.

Seek No Further for Fruit of the Loom by Universal Design Studio
London store. Photograph by Michael Bodiam

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SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

An intricate three-dimensional lattice of narrow timber slats forms a cloud-like mass around the exterior of this pineapple cake shop in Tokyo by Japanese architect Kengo Kuma (+ slideshow).

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

Kengo Kuma and Associates was asked by cake brand SunnyHills to come up with a shop design that mirrors the careful preparation of the company’s trademark pineapple cakes, so the architects developed a volume modelled on a well-crafted bamboo basket.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

Over 5000 metres of wooden strips were used to construct the precise 3D grid that wraps around around the outer walls and ceiling of the three-storey building. Some pieces were cut shorter than others, revealing multiple layers and reducing the overall linearity.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

“Our aim was to create a forest in the busy city centre,” said Kengo Kuma. “We studied how lighting states would change in a day in the woods, and came up with a shape like a basket.”

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

The narrow slats are arranged at angles of 30 and 60 degrees, creating hundreds of diamond-shaped hollows, and were assembled by local Japanese craftsman.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

“I consider that wood joints without glues or nails are the essence of Japanese architecture,” added Kuma. “What is characteristic about SunnyHills is the angle of the lattice; unlike the conventional 90 degrees, we tried 30 degrees and 60 degrees to combine the pieces.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

“By designing with these varied angles, we were able to achieve a shape and a frame that evokes a forest,” he added.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

An opening at one corner leads visitor into the shop, which occupies the two lower floors of the building. An assortment of differently sized staircase treads form a route between the two floors and are flanked by sprouting foliage.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

Cork tiles provide flooring on the first floor, where the architects have also added a kitchen. The cork surface continues up to the level above, which houses a meeting room and staff office.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

Photography is by Daici Ano.

SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice

Here’s a project description from Kengo Kuma and Associates:


SunnyHills at Minami-Aoyama

This shop, specialised in selling pineapple cake (popular sweet in Taiwan), is in the shape of a bamboo basket. It is built on a joint system called “Jiigoku-Gumi”, traditional method used in Japanese wooden architecture (often observed in Shoji: vertical and cross pieces in the same width are entwined in each other to form a muntin grid). Normally the two pieces intersect in two dimensions, but here they are combined in 30 degrees in 3 dimensions (or in cubic), which came into a structure like a cloud. With this idea, the section size of each wood piece was reduced to as thin as 60mm×60mm.

Site plan of SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice
Site plan – click for larger image

As the building is located in middle of the residential area in Aoyama, we wanted to give some soft and subtle atmosphere to it, which is completely different from a concrete box. We expect that the street and the architecture could be in good chemistry.

Floor plans of SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice
Floor plans – click for larger image

Design architecture: Kengo Kuma & Associates
Structure: Jun Sato Structural Engineering
Facilities: Kankyo Engineering
Construction: Satohide Corporation
Location: Minami Aoyama 3-10-20 Minato-ku Tokyo Japan
Site Area: 175.69 sqm
Building Area: 102.36 sqm
Total Floor Area: 293.00 sqm
No. of Floors: BF1, 1F, 2F, RF
Structure: reinforced concrete, partially timber
Primary use: Store (retail)
Client: SunnyHills Japan

Section of SunnyHills cake shop by Kengo Kuma encased within intricate timber lattice
Section – click for larger image

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Hedi Slimane opens Saint Laurent store in London

Fashion house Saint Laurent’s creative director Hedi Slimane has designed a new store for the brand in London, with a marbled and mirrored interior similar to the label’s flagship retail outlet in Paris (+ slideshow).

Hedi Slimane opens Saint Laurent store in London

The Sloane Street branch is latest Saint Laurent store to open since Slimane took the reins of the brand in 2012 and dropped the “Yves” from the front of its name.

Hedi Slimane opens Saint Laurent store in London

Its Art Deco-inspired interior is based on the principles of the Union des Artistes Modernes, an art and architecture movement that was prevalent in France during the first half of the twentieth century and championed simplicity and quality of materials.

Hedi Slimane opens Saint Laurent store in London

The same philosophies were applied to the brand’s flagship store on Avenue Montaigne in Paris. “The Saint Laurent architectural concept is adaptable and specific to individual spaces and cities,” said a statement from the brand.

Hedi Slimane opens Saint Laurent store in London

A monochrome palette of marble and concrete runs throughout the space, which is minimally furnished with designs by Modernists including Jacques Adnet, René Herbst and Marcel Breuer.

“The concept and architecture, designed by Hedi, is based on a minimalist translation of the techniques and materials of the French Modernist movement,” the brand stated.

Hedi Slimane opens Saint Laurent store in London

Vertical slats covered in mirrors conceal the staircase, and reflective surfaces are also used on walls and shelves for displaying garments and accessories. Glass vitrines embedded into the walls are framed with nickel.

Photographs are courtesy of Saint Laurent.

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Huge glowing letters lead inside El Té tea house by Estudio 30 51

Large glowing letters spell out the Portuguese  Spanish word for tea at the front of this tea house in Brazil by architects Estudio 30 51, the third cafe we’ve featured in the last seven days (+ slideshow).

Tea house by Estudio 30 51

Estudio 30 51 designed El Té for the ground floor of a shopping centre in Porto Alegre and installed the two huge wooden letters across the shopfront so that they frame the cafe’s entrance and serving counter.

Tea house by Estudio 30 51

“The fronts of the letters are backlit so at night time they work like urban lanterns illuminating the front of the store,” architect Gustavo Sbardelotto told Dezeen.

Tea house by Estudio 30 51

The colourful packaging of the teas provided the starting point for the shop’s interior design and create a rainbow effect along the edge of the glass-topped serving counter.

Tea house by Estudio 30 51

A range of 30 different teas are displayed across the sections and customers are invited to to sample and smell different types.

Tea house by Estudio 30 51

The rest of the space is lined with wooden panels to allow these colours to stand out. This includes the base of the counter, walls, doors and shelving.

Tea house by Estudio 30 51

White tables and simple wooden chairs fill the space, sitting over a floor of square paving stones.

Tea house by Estudio 30 51

More chairs and tables are located upstairs, or customers can choose to sit on outdoor furniture in front of the entrance.

Tea house by Estudio 30 51

Photography is by Marcelo Donadussi.

Here’s a project description from Estudio 30 51:


Tea house

Located in one of the most important commercial galleries in the city of Porto Alegre, El té – Casa de chás (tea house) focuses on the sale of teas and everything that involves the product.

Tea house by Estudio 30 51

The project concept was born from the immersion in the world of teas. All its colours, textures and aromas were the starting point for creating this environment. Wood was elected as the primary materiality of the project , acting as a neutral base where the colourful herbs are the highlight.

Tea house by Estudio 30 51

Due to the shop window be visually obstructed by the wall of the shop next door and be quite far from the sidewalk, the store needed a visual attraction that arouse the interest of those who passed through there. For that reason it was sought a synergy between the element of visual communication and architecture.

Exploded axonometric shop diagram of Tea house by Estudio 30 51
Concept diagram – click for larger image

From the graphical representation of the words “El TE” chosen as store name, and that literally means “The Tea”, it was developed a pictogram identification of the tea house that is both visual communication and the main piece of furniture – this goes beyond the scale of a usual sign composing the facade and interior design of the shop.

Ground floor plan of Tea house by Estudio 30 51
Ground floor plan – click for larger image

On the face of “TÉ”, facing the street it was implemented a backlight that functions as an urban lantern, an exciting surprise to those who pass by the store by night. The depth of the letter “E” on the facade extends beyond the outer limit, penetrating inside the store and acts as the main design element. This element home the showcase of teas, infusions preparation desk and cashier.

First floor plan of Tea house by Estudio 30 51
First floor plan – click for larger image

The samples of 30 variations of teas are arranged in small drawers so that clients can smell the product before they decide which one they want to buy. The 30 variations of the infusions are indicated by different colours beneath each small drawer, which facilitates the identification of each tea by customers and creates a colourful scheme.

Long section of Tea house by Estudio 30 51
Long section – click for larger image

Architects: Gustavo Sbardelotto (estudio 30 51) e Mariana Bogarin
Location: Porto Alegre – Rio Grande do Sul – Brazil
Project Year: 2012
Area: 63,00 sqm

Section of Tea house by Estudio 30 51
Elevation – click for larger image

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Nendo styles Tokyo department store like a European park

Japanese design studio Nendo has installed screens based on wrought iron fences in the women’s clothing section of Tokyo‘s Seibu department store so it resembles a European city park (+ slideshow).

Compolux at Seibu department store Tokyo by Nendo

Brands and product displays on Seibu‘s third floor change rapidly, so Nendo designed modifiable fixtures for the space that look like street furniture in parks.

Compolux at Seibu department store Tokyo by Nendo

“Our design took inspiration from the wrought iron fences surrounding the parks, squares and other green spaces in European cities,” said the designers.

Compolux at Seibu department store Tokyo by Nendo

The decorative white screens are suspended from the ceiling, dividing the space and doubling as rails for hanging the garments.

Compolux at Seibu department store Tokyo by Nendo

These can be taken down and reinstalled in other areas of the store to change the layout.

Compolux at Seibu department store Tokyo by Nendo

Manequins are hung on wires attached to rails on the ceiling, so they can also be relocated.

Compolux at Seibu department store Tokyo by Nendo

A herringbone pattern of plastic tiles in shades of grey to represent paving spreads across the entire floor surface.

Compolux at Seibu department store Tokyo by Nendo

Wooden pedestals resembling planters display accessories on their illuminated tops.

Compolux at Seibu department store Tokyo by Nendo

Shoppers can rest on outdoor furniture such as low seating and park benches, some of which are used to present folded clothes.

Compolux at Seibu department store Tokyo by Nendo

In the changing rooms, artificial plants that match the colours of the walls crawl down from the lit gaps along the ceiling edges.

Compolux at Seibu department store Tokyo by Nendo

Photographs are by Masaya Yoshimura.

Here’s some text from Nendo:


The multi brand and shared areas for the women’s clothing floor on the third floor of the Seibu department store in Tokyo’s Shibuya. The ‘contemporary luxury’ floor presents multiple brands together in a unified environment, but each brand needs to be gently distinguished from the others.

Compolux at Seibu department store Tokyo by Nendo

The brands’ lineup and product arrangement change at a dizzying pace, so the fixtures needed to be easily modifiable.

Compolux at Seibu department store Tokyo by Nendo

Our design took inspiration from the wrought iron fences surrounding the parks, squares and other green spaces in European cities. We created screens based on these fences, and suspended them from the ceiling as hanger racks for the clothes. The screens are easy to remove and relocate, and have built-in lighting to illuminate the clothes. They come in seven different patterns, to give each brand a distinctive look.

Compolux at Seibu department store Tokyo by Nendo

We also created ceiling-suspended shelves, as well as low floor fixtures inspired by park benches and a bench reminiscent of a fountain’s edge.

Compolux at Seibu department store Tokyo by Nendo

To overcome cost and thickness restrictions for the flooring, we cut ordinary plastic floor tiles into different shapes and created a variegated flooring pattern that recalls cobblestones.

Compolux at Seibu department store Tokyo by Nendo

The colourful changing room walls are finished with artificial ivy in different hues, and the changing rooms offer simulated outdoor light as well as indoor light, for checking clothes in a variety of environments.

Compolux at Seibu department store Tokyo by Nendo

These designs create a free, lighthearted environment, similar to the experience of strolling in a park.

Compolux at Seibu department store Tokyo by Nendo

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Aesop’s Hollywood Road store features pale oak, copper and blackened steel

Australian skincare company Aesop has opened a new signature store in Hong Kong that features shelving made from blackened steel, plus sinks made of oak and copper.

Aesop's new Hollywood Road store features pale oak, copper and blackened steel

Designed by Aesop‘s in-house design team, the store’s pared-back theme is intended to contrast with the busy antiques shops that it sits alongside on Hollywood Road in the city’s central district.

Aesop's new Hollywood Road store features pale oak, copper and blackened steel

The designers said they used the neutral colour of pale oak to create “an immersive sense of calm,” while raw materials such as steel, oak and oxidised copper attempt to create an industrial aesthetic.

Aesop's new Hollywood Road store features pale oak, copper and blackened steel

Shelves made from oak beams set into blackened steel frames line one wall to display the brand’s distinctive brown glass bottles. On the opposite wall, brass garden taps are mounted over large copper sinks.

Aesop's new Hollywood Road store features pale oak, copper and blackened steel

A treatment room where customers can consult Aesop’s staff for advice about the products is concealed behind a screen at the back of the store, which contains a wooden sink and drawers behind a metal mesh cupboard door.

Aesop's new Hollywood Road store features pale oak, copper and blackened steel

Aesop ensures that no two store are alike. Founder Dennis Paphitis told Dezeen that he was “horrified at the thought of a soulless chain” and that he believes there is “a direct correlation between interesting, captivating store spaces and customer traffic within a store”.

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AOO shop in Barcelona by Arquitectura-G has a stepped sisal display platform

A landscape of stepped boxes covered in sisal displays products at this Barcelona boutique by local firm Arquitectura-G.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform

Arquitectura-G was commissioned by AOO, a shop that sells furniture and products from its own label and selected other brands, to transform a former warehouse into the retail space and office.

The stepped display begins next to the entrance and continues along one wall, rising in height and expanding outwards as it reaches the rear of the shop.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform

“The architects wanted to exhibit the objects as they deserve, in a unique way,” AOO cofounder Marc Morro told Dezeen. “They wanted the pieces to have a special presence from the street and once you are inside. The solution was a step that grows from the entrance to the end, and shows the objects as a cascade.”

AOO shop in Barcelona by Arquitectura-G has a stepped display platform

The entire display unit is covered in sisal, a woven surface made from stiff plant fibres that gives it a robust and textural dimension, and provides a uniform backdrop for the products.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform

“Together with the architects we had a clear idea that the materials had to define clearly the aim of the shop, so we wanted a kind of a Mediterranean component,” said Morro. “For that there are a mix between white walls, warm lights and the toasted colour from the sisal.”

At the back of the space, the sisal continues across the floor of a studio space and up into a raised kitchen and lounge area, where it covers the base of the boxy sofas.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform
Photograph by Jara Varela

The narrowing floor space resulting from the projecting steps creates a gradual transition between the public space of the shop and this private area.

The back rooms can be completely closed off by sliding across a partition with a stepped profile that slots behind the display when not in use.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform
Photograph by Jara Varela

Mirror panels fixed to the side of the partition reflect the products and give the space the impression of added depth when it is slid across.

Simple lamp shades are suspended at different heights above the product display, with their black cords left exposed to contrast with the white walls.

AOO shop in Barcelona by Arquitectura-G has a stepped display platform

Photography is by José Hevia unless otherwise stated.

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Translucent fabric divides Aesop store in Kyoto by Simplicity

Sheets of translucent black material separate areas of this Aesop skincare store in Kyoto by Japanese studio Simplicity (+ slideshow).

Aesop store in Kyoto by Simplicity

Simplicity took different elements from Japanese artistic principles through the ages and applied them to the Aesop shop interior.

Aesop store in Kyoto by Simplicity

“The design draws inspiration from Jun’ichirō Tanizaki’s In Praise of Shadows, the aesthetics of fourteenth-century actor and playwright Zeami Motokiyo, Kyoto’s machiya townhouses and the vertical alignment of Japanese text,” said the designers.

Aesop store in Kyoto by Simplicity

Bottles of the skin and haircare products are hung in columns against the sheer fabric to reference vertical Japanese calligraphy.

Aesop store in Kyoto by Simplicity

An antique water pump installed in an alcove can be spotted through the large glazed section of wall facing the street.

Aesop store in Kyoto by Simplicity

On entering the store, shoppers walk up a ramp and past a shelf displaying a selection of Aesop products before emerging into the main space behind the veils.

Aesop store in Kyoto by Simplicity

Past the blinds, the floor changes from dark polished concrete to a clean white surface.

Aesop store in Kyoto by Simplicity

Copper plumbing runs down from the ceiling and branches into taps, which are positioned over sinks set into white islands.

Aesop store in Kyoto by Simplicity

Lamps hang off the pipes like climbing plants and the cashier’s desk is also clad in copper. More products are on show in rounded niches set into the stark white walls.

Aesop store in Kyoto by Simplicity

Three of the brand’s signature bottles are also presented outside the store, attached to a horizontal grey element that contrast with the white facade.

Aesop store in Kyoto by Simplicity

When we spoke to Aesop’s founder Dennis Paphitis, he explained why no two of the brand’s stores have the same design. Another Aesop store that recently opened in Kyoto features lighting previously used on squid fishing boats.

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OMA drapes wooden curtains in Maison Ullens flagship store

Dutch architecture studio OMA installed tessellated wood curtains as part of its design of the Paris flagship store for French fashion label Maison Ullens (+ slideshow).

OMA Maison Ullens flagship store interior Paris

The curtains at the Maison Ullens boutique are made from tiny tessellated triangles of wood and were created by German designer Elisa Strozyk, who has previously made a rug made from wood-veneer offcuts.

OMA Maison Ullens flagship store interior Paris

Maison Ullens’ first Paris store was designed closely with the brand’s founder to ensure the interior complimented the attire on show.

OMA Maison Ullens flagship store interior Paris

“The project was developed through a close and personal relationship with Mrs Ullens,” OMA partner David Gianotten told Dezeen. “Therefore the interior design of the store became a good combination of the modern architectural style of OMA and the brand philosophy of Maison Ullens.”

OMA Maison Ullens flagship store interior Paris

The designers divided the space into public and private areas using a wall covered in ivory-coloured onyx stone. In the entrance space, a single statement garment is hung from a brass hook on a section of the onyx wall below the brand’s logo.

OMA Maison Ullens flagship store interior Paris

Golden panels line the doorway between the two display rooms on one side of the wall. Garments are on show in the first central area and accessories are presented in the other room.

OMA Maison Ullens flagship store interior Paris

The tones in these spaces are muted to show off the clothing and so the interior remains appropriate for future fashion trends. “The colours of the materials were kept neutral, except for the brass accent,” said Gianotten. “Therefore the collection and the interior will shape and re-invent the identity of the space based on the fashion seasons.”

OMA Maison Ullens flagship store interior Paris

Surrounded by dark wood walls, the area at the back of the store is divided into a series of small spaces that contain a fitting room, a small bar and a lounge for entertaining private clients. The store opened this week on Rue de Marignan in central Paris, to coincide with the city’s haute couture fashion week.

OMA Maison Ullens flagship store interior Paris

Last month Viktor & Rolf opened its first flagship store in Paris, which is covered in grey felt to muffle the noise of browsing shoppers.

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