Package Design: Crate & Buell
Posted in: UncategorizedThe type of person who buys a Buell motorcycle is “known as the hands on engineer type,” explains designer Michael Kritzer, and it’s for them that Kritzer designed the Buell Cratetable. The box that the motorcycle arrives in is pre-cut to be assembled into a useable workbench.
Kritzer designed the Cratetable for one of his earlier jobs, while working at Crispin Porter + Bogusky. The Miami-based designer now runs design firm Simple Artifact and product creation company Habitco.