Evelio Mattos is the Creative Director of Design Packaging Inc., and the designer is self-admittedly obsessed with paper folding. “If the concept allows me to organically incorporate folded paper into a concept, I will,” he writes.
Unfortunately, most of the time those concepts work their way out of the final piece due to pricing constraints or material limitations in the mass production environment. But, not this time. Built completely out of folding board, the squeeze box concept developed for Auberge du Soleil Napa Valley is 100% recyclable. The hand-made truffles are well protected by the internal divider which moves with the box and allows for optimal product display.
My first thought was, it seems cool from an experiential perspective–you press the “accordion” down and the truffles basically present–but wasteful from a materials perspective due to all of the extra paper folds. But as Mattos points out the stuff is 100% recycleable, so we can get behind it with a clear conscience.
via the dieline
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