It’s been a while since my last entry but the theme will be similar. More kudos for our incredibly talented team! The Mercury Awards were recently announced for the USA Corporate and Food Products websites categories:
Hormel Brand: Silver Award winner.
Jennie-O Turkey Store: Silver Award winner.
Hormel Foods Recipes site: Bronze Award winner.
BEP Money Factory site: Bronze Award winner.
Hormel Foods site: Honors winner.
Hormel Brand Interactive Kitchen
Recently our team, in conjunction with our partners at Hormel Foods, launched the new Hormel Brand web site. We were challenged with the task of both creating an engaging and memorable interactive experience while also giving information about the wide variety of products housed within the Hormel Brand.
The resulting site features prominently on the home page, an interactive kitchen where users can zoom around and explore areas of the kitchen where they can learn more about Hormel products. We even included an MP3 player where users can preview and download musical mixes to play in the background while they entertain friends and loved ones and serve meals made with delicious Hormel products.
I’m grateful to be lucky enough to have a ton of great clients and client projects to work on every day but this was one of the most satisfying for me for a number of reasons, not the least of which is the fact that we really tapped into the deep reservoir of creative resources at our disposal at Burson-Marsteller. From visual designers, to copywriters, to Flash animators/developers, to developers, to project managers, etc. This project represents a phenomenal effort by everyone involved and I was proud not only to be a part of it but also to have such wonderful clients who truly partnered with us to create something really special.
.chris{}
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
