When it comes to graphic design, all eyes are on GQ. At Friday’s Society of Publication Designers awards gala, the Conde Nast title won the gold medal for Magazine of the Year, besting a finalist field that included Wired, W, More, and Richard Turley‘s fresh feast for the eyes, Bloomberg Businessweek (which went on to a win a gold medal for best redesign). It was the second major triumph of the week for GQ design director Fred Woodward, who last Monday joined editor-in-chief Jim Nelson in picking up the National Magazine Award for design from the American Society of Magazine Editors—and breaking Wired‘s three-year winning streak. Among the other big winners at the ASME’s night of a thousand editors were W (which took home the Alexander Calder-designed statuette in the photography category), The New York Times Magazine (news and documentary photography), and ESPN The Magazine (feature photography). Meanwhile, the SPD presented its inaugural Tablet App of the Year award to Gael Towey for Martha Stewart Living‘s “Boundless Beauty.” Click here to download and peruse a list of all the SPD medal winners.
Lippincott’s new identity for office supplies company Viking uses doodles in an attempt to link the brand to office life
Viking (old logo above) is a European office supplies company owned by Office Depot. Lippincott’s UK office helped it reposition itself in a market dominated by discounting and free gifts to buyers. As part of that, a new identity system was introduced based around the idea of the doodle – something, Lippincott reasoned, that many people associate with being at work.
Thus the new, redrawn logo (shown top) is matched with a doodle drawn, apparently, by Lippincott creative director Lee Coomber.
The idea really comes alive, however, when applied to products such as copier paper
packaging
and delivery vans
It is also appplied in the 30 million (yep) catalogues that Viking has just sent out to customers across Europe
With such an approach there are worries about how sustainable it might be in the long term (will the idea quickly wear thin?) but here perhaps there is an opportunity for the doodle to be continually refreshed using a roster of illustrators and artists. If Viking could ‘own’ (sorry for the jargon) the idea of the doodle, they could do a lot with it in future.
A distinct improvement from the previous look at any rate, not least as a result of dropping the clutter of the ‘Home Depot” business line and the scaling down of the giant size ® that so many firms insist on now.
Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.
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The CR Photography Annual 2011, in assocation with Corbis, is now open for entries. Categories: Personal/Non-Published, Advertising, Editorial, Design, Conceptual and, new for this year, Moving Image
Each year the CR Photography Annual (last year’s cover shown above, spreads from last year’s Annual below) celebrates the best in commercial photography from the previous year. The winning work will be published in a special double November issue of CR. Our categories are:
Personal/Non-Published Self-initiated or experimental work which has not been commissioned or published.
Advertising Work commissioned by advertising agencies including posters and press ads.
Conceptual Photography shot specifically for and/or art directed by photolibraries.
Design Category Work commissioned by design consultancies for packaging, annual reports, record sleeves, books and any other use.
Editorial Category Commissioned photography for magazines and newspapers including fashion.
This year, in recognition of the fact that so many photographers are also shooting moving image alongside their stills work, we are also introducing a Moving Image Category. Work for this category should be moving image pieces by photographers (no film directors please) that were either shot as part of a wider project involving both still and moving image or were standalone pieces. They can be commissioned or non-commissioned and may be for web/viral use, for exhibitions etc. Broadcast TV commercials or idents may also be submitted if they were shot by people working principally as photographers. As this is the first year we have run this category we want to be as flexible as possible: if you have any queries over whether your piece may be admissable to this category, please contact us on enquiries@crphotoannual.co.uk or call +44 (0)20 7970 6238
Full information is on the Photography Annual website here
Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
To promote their graduation exhibition in May, students from Berghs School of Communication invited leading figures in the creative world to discuss their ‘fear of failure’
Berghs student Louise Ljungberg explains: “Once a year, in May, we hold an exhibition. 151 graduation students will present their work within communication and design. The exhibition is created by a group of fourteen selected students, the Student Agency, and our aim it is to find a relevant and engaging angle on the students’ theme, which is ‘courage in communication’,” she says. “Courage is very much associated with fear. We students (including me) are constantly flanked by the biggest creativity blocker of them all – the fear of failure. Therefore we’ve decided that this year’s exhibition theme will be – the fear of failure. The purpose of having this theme is to equip the students (and the Swedish communication industry) with a new perspective on failure.”
The students asked prominent figures in their fields to record messages on the theme using a webcam. First to contribute was author Paolo Coelho
And, perhaps offering the greatest insight, MIlton Glaser
You can see the work of the Berghs students behind the idea here
CR in Print
Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Venturethree has completed an overhaul of Little Chef that sees the brand adopt what the consultancy claims is a ‘Wonderfully British’ approach. And ‘Charlie the Chef’ has a new outfit too
Little Chef has been trying hard to update its dowdy image ever since it was taken over by new owners in 2007. Heston Blumenthal was brought in to update its menu, the process of which was featured in a TV documentary.
Blumenthal introduced new dishes and new cooking methods in a trial modernised branch of Little Chef in Popham, Hampshire. The exercise apparently proved successful – the chain has opened nine new branches in the past year and plans 20 more.
Venturethree has, it says, tried to reposition the chain as a ‘modern British brand’ with new menus, interiors and the introduction of a take away service.
First of all, there’s the logo. Venturethree has given the Little Chef himself, known as Charlie, a new outfit and relieved him of that strange bowl of white stuff he previously bore aloft in his right hand. He no longer seems to be wearing a romper suit and instead sports an on-trend double-breasted affair (new Charlie shown top, old Charlie below).
Apparently he is also “friendlier and more refined, with new energy and purpose,” according to venturethree’s CEO and strategic director Philip Orwell. Erm, OK. Well, he certainly looks more modern (perhaps based on Heston himself?) especially when featured on these fly posters
The logotype has also changed, the upper case having been replaced by that old design consultancy standby for ‘friendliness’, the script face.
There will also be a new range of Good To Go take away food
A new colour scheme is designed to tie in with the British theme, featuring (as seen on the trays above) ‘mushy pea green, raspberry ripple pink, English mustard yellow and baked bean orange’.
Menus make much use of the chatty copy style made famous by Innocent to reinforce what Venturethree claims is a tone of voice rooted in British humour.
Most striking are a series of Pop Art style giant sculptures of a ketchup bottle, tea mug and lollipop (a normal size version of which kids get for finishing their meal) that will appear at various Little Chefs around the country.
They look fantastic in the renders – hopefully they’ll look just as good in a drizzly lay-by off the A303.
Venturethree worked with Ab Rogers Design and Cake on the project which also includes new interiors
Having spent some dismal times in various Little Chefs and (the horror) its one-time Happy Eater rival over the years, the overhaul (and the promise of better food) is very welcome. With half-term and a schlep to Cornwall coming up, I (and many others) will soon have the chance to see if the reality lives up to the promise of the new image.
CR in Print
Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
The Design Museum has released the CrouwelClock, an alarm clock app featuring numbers designed by Wim Crouwel and even wake-up messages from the man himself
The Design Museum is certainly not holding back on the tie-ins to its Graphic Odyssey retrospective of Crouwel’s work. Earlier this year we posted about the Crouwel wallpaper available from its shop: there are also badges, tote bags, notebooks and all sorts of Crouwel-related posters on sale. Added to that is the Museum’s first app, an animated alarm clock for the iPhone ‘inspired by the graphics of Dutch graphic designer Wim Crouwel’, Numbers are displayed in a Crouwel typeface.
So far so as you might expect but then things get a little, er weird. In addition to the numbers, Crouwel has recorded three wake-up messages on the app – wishing you ‘a nice and well designed day’ and reminding you to ‘keep your grid straight today’, and finally ‘a grid today keeps the doctor away’.
The app was created by Spin and Large Blue and costs 59p. Available here
The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
An exhibition of artist and designer Max Bill’s work opens at Annely Juda Fine Art next week, the first solo show of the Swiss polymath’s work in London for thirty years…
Bill’s work in practically every creative sphere puts him as a vitally significant modernist artist. His formative years were spent at the Bauhaus under the tutelage of Kandinsky, Klee and Joseph Albers; he exhibited work in Paris alongside Jan Arp and Mondrian; and also forged strong links with British modernists Ben Nicholson and Barbara Hepworth. In 1953 he founded the prestigious Ulm School of Design with Inge Aicher-Scholl and Otl Aicher. Bill died in Berlin in 1994.
Simultaneous Constructions, 1945-51
While well known in the design world for his extensive graphic, typographic, product and industrial work – not to mention embodying the ‘Swiss’ approach of the 1950s – 60 of his drawings, paintings and sculpture pieces will be shown at the exhibition, Five Decades, which opens on May 19.
Three Groups, 1947
Construction in Black, 1939
Annely Juda Fine Art, 23 Dering Street (just off New Bond Street), London WS1 1AW. More details at annelyjudafineart.co.uk.
Ohne titel, 1970
Indefinite and Definite, 1947
Ohne titel, 1970
The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Pictured from left, Roslyn Cole, Joshua Aidlin, and Adrienne Swiatocha of Aidlin Darling Design and Eng San Kho and Peter Tashjian of Love and War. (Photos: Kent Miller)
The event-soaked month of May rolls on! Last night, an elite mob of foodies descended upon Lincoln Center’s Avery Fisher Hall for the annual James Beard Foundation Awards, where chef-trepreneurs Tom Colicchio, Ming Tsai, and Traci Des Jardins served up coveted medals—which we’ve long suspected are chocolate-filled—to top chefs (and Top Chef itself, which won a best television show award for its seventh season), restaurants, and, yes, designers. San Francisco-based Aidlin Darling Design bested the competition in the restaurant design category for its work on Bar Agricole, housed in a dazzling and eco-friendly building that began its life in 1912 as a corrugated-zinc warehouse. Meanwhile, a hometown favorite won in the category of outstanding restaurant graphics, as Love and War took home a James Beard medal for graphic designer Katie Tully‘s swell branding for New York’s The National Bar and Dining Rooms (the project also recently snagged a silver cube from the Art Directors Club). Oh, and some chefs and fine dining establishments also got awards! Here’s the full list of winners.
Our Annual issue is out now, rounding up the highlights of the past year in visual communications. At the front, you’ll find our judges’ choices of Best in Book which this year includes lasers, apps and even TV commercials (remember them?)
Each May, we publish our Annual, our main awards issue (if you’d like a copy, just call +44(0)207 292 3703 for your nearest stockist or to buy direct from us). The work is displayed over 114 pages according to the month in which it first appeared but, at the front, our judges pick their favourites for our Best in Book section. This year, in no particular order, these are:
Speed of Light by UVA/Borkowski (now known as Beige) for Virgin Media To celebrate ten years of broadband internet, PR agency Borkowski persuaded its client Virgin Media to steer clear of traditional media in favour of a spectacular laser installation created by United Visual Artists. The installation, Speed of Light, took over all four storeys of the Bargehouse on the Thames riverside in central London for a period of ten days during April of last year. Visitors to the space were invited to immerse themselves in a labyrinth of laser sculptures, built on the idea of, UVA said, “speed being light, and light being data”. Our original post on the project is here
Pot Noeldle by AKQA Christmas ads are, by and large, of a type. Family-orientated, often rather schmaltzy, there are rarely many spots that surprise or delight anymore, despite it being the biggest time of year for consumer spending. The arrival in early December of AKQA’s Pot Noeldle spot was therefore a particular cause for celebration, as it cut through all the sparkly dross with its charming animation and witty observations on life in modern Britain. For more, see our post here
Arcade Fire: The Wilderness Downtown by B-Reel/Chris Milk Since the release of Arcade Fire’s website for the track Neon Bible in 2008, now widely recognised as the first interactive music video, the band has continued to experiment with using digital technology to create unusual music experiences. In late summer last year, the band achieved another huge success with its innovative interactive video for the song We Used To Wait, taken from the album The Suburbs. The site was created in collaboration with digital production company B-Reel and director Chris Milk, and is designed to be used on the Google Chrome web browser. See our original post about it here
Diesel: A Hundred Lovers by Stink Digital/Anomaly A central trend in advertising in 2010 was finding ‘normal’ people, sourced through social media networks, to help promote brands to their friends and others, and at times even appear in ads themselves. One of the most charming ads of the year to utilise this was a clothing catalogue-cum-music video created for Diesel by Anomaly and Stink Digital. The video formed part of the Be Stupid campaign, a manifesto crafted for the brand by Anomaly that proclaimed that stupidity was the way forward in life. “To be stupid is to be brave, when you risk something that’s stupid,” it announced. “The stupid aren’t afraid to fail.” To illustrate this, various images of attractive folks getting up to cheeky antics were released online. For the A Hundred Lovers film, ‘stupid’ fans of Diesel were contacted via social media sites, and invited to star in the video. In a reference to Jean-Luc Godard’s classic film Bande à Part, they are shown performing a dance routine in a bar. The dancers are all dressed in Diesel clothing, of course, and viewers are encouraged to pause the film and then click on clothing they like the look of to get more info about the garments and be given the opportunity of purchasing them directly online.
Nokia: The World’s Smallest Stop-motion Character Animation by Wieden + Kennedy/Aardman Animations At 9mm in height, miniature animated film star Dot is officially the world’s smallest stop-motion character. So small, in fact, that to produce the charming short film for Nokia’s N8 smart phone in which she stars, Aardman Animations made 50 different versions of her in order to generate all the body movements required. Agency Wieden + Kennedy were briefed with demonstrating the potential of the Nokia N8’s 12 megapixel Carl Zeiss camera, which is capable of HD video. The animation, directed by Ed Patterson and Will Studd at Sumo Science, follows Dot on a platform game-style adventure.
Claridge’s identity by Construct London design studio Construct gave the branding of London’s famous Claridge’s hotel a thorough overhaul, starting with the hotel’s crest and logotype, which has been redrawn using a refined weight of typeface SangBleu. Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct’s task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the branding happened throughout last year as there were so many different ideas to implement. As well as introducing a sophisticated colour palette of jade, gold, white and black, bold chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are likely to encounter. See our original story on the project here
Nike: The Film Room by R/GA At the inaugural World Basketball Festival–a four-day celebration of the performance and culture of the game– held at Harlem’s famous Rucker Park, Nike let kids practice and learn signature moves from NBA pros. Players Kevin Durant, Rudy Gay, Andre Iguodala, and Deron Williams were on site at the specially-built Film Room to improve the kids’ technique. Using a combination of green screen technology, HD cameras, and a custom-built computer programme to analyse footage, The Film Room deconstructed the kids’ movements frame-by-frame, second-by-second, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalised, 18 × 24″ Nike poster starring themselves in action.
Nike+ GPS by R/GA The Nike+ platform was expanded upon by agency R/GA with the launch of the Nike+ GPS app which enables runners to track and log their progress and broadcast the data via Facebook. As useful as this sounds, there were some additional elements to the new app that made the whole experience more personal. On opening the app, users choose ‘indoors’ or ‘outdoors’, the latter enabling the GPS function to track the runner’s progress. With the Get Cheers feature, the runner’s Facebook status is automatically updated, letting friends know that they have started out on a run. As the run progresses, friends who ‘like’, or comment on the status update, earn the runner ‘applause’ which is played out over their headphones. To complement this motivational aspect to the app, a range of guest stars such as Lance Armstrong and Tracy Morgan also offered words of support and encouragement. And by way of turning the dial up to 11 on one’s efforts, songs (Eye of the Tiger, perhaps) can also be cued up to begin whenever a boost of energy is required.
Nike: Write the Future by Wieden +Kennedy Amsterdam Wieden + Kennedy Amsterdam’s Write the Future spot for Nike brilliantly captured the excitement of the build up to the World Cup in South Africa last year, making it the stand-out advertising of the tournament. At its centre is the idea of what might go through a footballer’s mind when playing for their country. Will they succeed and bring glory to the nation, or return home a dismal failure? Will statues be unveiled in their honour, their story played out in a biopic; or will they disappear in a haze of tabloid fury and end up heavily bearded and living in a dirty caravan? Such is the metaphorical way of the footballer, their fate entirely dependent on how well they perform on the pitch. Of course, all the big guns are here in director Alejandro G Iñarritu’s fantastical display: Wayne Rooney, Cristiano Ronaldo, Didier Drogba, to name but a few. The cameo-laden spot even features cheeky appearances from Kobe Bryant and Roger Federer, but the highlight surely is Homer Simpson falling for a rather sweet animated ‘nutmeg’ manoeuvre, courtesy of, yes, one “Ronal…’doh!”
Going, Going, Gone Red! by The Partners To help raise money for London’s children’s hospice, Richard House, The Partners collaborated with over 100 of Britain’s top illustrators in an unusual project based around the parlour game ‘exquisite corpse’, which invites players to create a section of a drawing before passing it onto others to complete. The illustrators taking part in the project, which included James Joyce, Tom Gauld, Supermundane, and Wallzo, each contributed a unique print to the website. All of the images were created in the colour red, to remain in keeping with Richard House’s broader fundraising campaign Go Red!, which encourages participants to raise money for the charity by doing almost anything, such as eating, drawing, singing etc, so long as it involves the colour red. Aside from the colour though, the prints feature wildly different styles, from the intricate to the cartoon-like.The illustrations have been divided into three separate sections – heads, bodies and legs – which users of the site can combine to create their own unique image. Once happy with a drawing, visitors can buy it for just £60, with all proceeds raised on the site going to the Richard House charity. Only one print of each combination will be produced, but with 64,000 possible mixtures of heads, bodies and legs to choose from, the project has the potential to raise approximately £3.8 million. It is ongoing and at the time of going to print there are a number of unique drawings still available on the site.
Amnesty Death To The Death Penalty by Pleix/TBWA\Paris Death To The Death Penalty was launched in October 2010 to help promote Amnesty International’s campaign to abolish the death penalty in the 58 countries around the world that still have it. Written by TBWA\Paris and directed by Pleix through production company Warm & Fuzzy, the film opens with a scene featuring a group of waxy white sculptural figures, not unlike pale toy soldiers. A man tied to a pole is facing a firing squad of four soldiers while an officer barks the command. Then a series of close-up shots show the figures distort and melt and it becomes clear that they are made from candle wax. The rifles begin to droop and the soldiers melt and drip.
Museum of London StreetMuseum app by Brothers and Sisters The Museum of London launched an iPhone app in May 2010 which cleverly brought its extensive art and photographic collections out onto the streets of the UK capital, building on an approach established by its You Are Here ad campaign devised by NB: Studio. The free app, called StreetMuseum and created by Brothers and Sisters, makes use of geo-tagging and Google Maps to guide users to various sites in London where, via the iPhone screen, selected historical images of the city appear. See our original post here
The Creative Review Annual is out now, published as a special 196-page double edition with our May issue. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine. If you subscribe before Wednesday April 27 you will receive the May issue/Annual as part of your subscription.
Symbol, a new book by Angus Hyland and Steven Bateman, celebrates the beauty of the purely visual mark. We have two extracts from the book that focus on the classic symbols designed for the airline Pan Am and the Centre Georges Pompidou in Paris…
“The idea behind this book,” Hyland writes in his preface to Symbol, which is published by Laurence King (£22.50), “is to explore the visual language of symbols according to its most basic element: form.” The collected symbols are categorised by visual type, either abstract or representational designs, and include 1,300 examples using circles, dots, crosses, stripes, loops and curves; followed by those that are versions of flowers, objects, animals etc.
“They are laid out for view divested of all the agendas, meanings and messages that might be associated with them in their own customary contexts. Arranged this way,” Hyland continues, “the symbols are essentially isolated so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.” More information on Symbol can be found on laurenceking.co.uk.
To coincide with the launch of the book, Hyland will also be presenting a talk on symbols at the Design Museum in London on May 18. Details here.
The following extracts make up two of several extended case studies on some of the most celebrated symbol designs.
Pan Am by Edward Larrabee Barnes/Charles Forberg/Ivan Chermayeff, US, c.1955; redesigned by Chermayeff & Geismar, US, 1971
Pan American World Airways was founded in 1927 as a scheduled airmail and passenger service operating between Florida and Havana. With its refined image and famous flying boats, or ‘Clippers’, the airline soon became synonymous with the romance and glamour of 1930s air travel.
In the mid-1950s the company announced the arrival of America’s first commercial jets with a revamped identity courtesy of New York architect Edward Larrabee Barnes (appointed as Pan American’s consultant designer in 1955) and his associate, Charles Forberg. Barnes and Forberg in turn asked Ivan Chermayeff, then on their staff, to redesign the airline’s logotype and symbol.
They replaced the existing symbol, a stylized wing and globe motif, with a simplified blue globe overlaid with parabolic lines: a symbol of the drive and ambition that continued to define Pan American’s pioneering spirit.
When Najeeb Halaby became chairman in 1970, his desire to breathe new life into the airline prompted an invigorating yet short-lived design programme. Patrick Friesner, Pan American’s head of sales and promotion, commissioned work by the period’s finest designers including George Tscherny, Rudolph de Harak and Alan Fletcher.
At the core of the programme was a new visual identity designed by Chermayeff & Geismar, the most important element of which was a change of name from Pan American World Airways to Pan Am. A refreshed globe and a new logotype set in Helvetica Medium promoted a cleaner, more modern tone, with the airline’s signature colour palette of royal blue still firmly in place.
The most acclaimed applications of Chermayeff & Geismar’s identity are the promotional poster series designed in 1971 and 1972: the marriage of evocative photography and minimal type communicates a unique and sophisticated sense of adventure.
Halaby was forced to resign in 1972, and his successors wandered away from the clarity of Chermayeff & Geismar’s identity, but Pan Am retained the iconic blue globe until its demise in 1991.
Centre Georges Pompidou by Jean Widmer, Switzerland, 1977
One of the French capital’s finest cultural attractions and one of its most striking architectural landmarks, the Centre Georges Pompidou was the brainchild of French President Georges Pompidou (1911-74), whose ambition to create an original cultural institution in Paris was fulfilled by this groundbreaking endeavour.
Known locally as Beaubourg because of its location in the city’s 4th arrondissement, the Pompidou Centre focuses on modern and contemporary creativity, encompassing the visual arts, design, architecture, theatre, music and cinema.
Construction of the centre’s idiosyncratic home, designed by Renzo Piano and Richard Rogers, began in 1971 but wasn’t completed until 1977, three years after Pompidou’s death. Officially opened on 31 January 1977, the Pompidou offers a radical design – with its exposed structural and service elements – and a diverse programme of events and exhibitions that have proved a huge draw to visitors: around 9 million people pass through its doors every year, amounting to over 190 million visitors in just over 30 years.
The architectural treat served up by Piano and Rogers also provided the inspiration for Jean Widmer’s symbol: a bold and distinctly modern interpretation of the building with six horizontal stripes intersected by the Pompidou’s famous exterior stairway, zigzagging from left to right across the facade. It is an incredibly simple illustration of the building and yet, in capturing the creativity and dynamism of its exposed structure, Widmer expresses the values that led to the foundation of the Pompidou Centre and to its continuing success.
As part of the preparation for our recent Top 20 Logo issue, designer Philippe Apeloig also selected the Centre Pompidou symbol as one of his favourite ever logos. Read about his take on the design, here.
If you missed out on our April Top 20 Logos issue but would still like a copy, we have a few left. Just call +44(0)207 292 3703 to order one.
All images (except for the Pan Am posters) taken from Symbol and republished here with permission. Here are two other spreads from the book:
CR’s current issue is The Annual, our biggest issue of the year featuring an additional 100 pages of the best work of the past 12 months. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine. If you subscribe before Wednesday April 27 you will receive the May issue/Annual as part of your subscription.
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