“Last Monday, our Brazilian friend Claudia offered to drive us to the airport…until she realized that Monday was her “car-free day.” Cars in São Paulo have to stay off the road one day a week, a regulation that was introduced to reduce the city’s heavy traffic. Even the city’s own mayor uses a helicopter in order to be on time for his meetings. Of course it’s a pity that we lost our ride to the airport but somehow we appreciated the sustainable sound of this solution to reduce heavy traffic in a city where traffic is a monster. That is, until our friend explained that this “sustainable idea” resulted in most people buying two cars allowing them to (again) drive all week long. It’s not easy being green.”
–Observations on São Paulo, on our way to Argentina
Two designers, six months and a dozen countries.
São Paulo’s traffic rule is just one the everyday discoveries for the It’s Not Easy Being Green project, an initiative by two designers exploring sustainability in materials and design around the world.
A year ago, Aart van Bezooyen and Paula Raché decided to embark on a unique project focusing on sustainability in materials and design. Instead of the usual desk research we started planning a creative journey around the world. After a lot of thinking and pinpointing countries to visit, it was time to get an around-the-world ticket and to start writing friends and colleagues for local contacts and country information.
Today, It’s Not Easy Being Green is an official event for the Hamburg European Green Capital 2011 program that started March 1st 2011. Over the course of 184 days, Aart and Paula are offering inspiring lectures and materials workshops to explore the practice of sustainability by meeting, discussing and working with local creative youth and professionals. “In previous workshops we experienced that many designers find it hard to put sustainability into practice,” explains Paula. Aart adds: “We planned this six month ‘out of office’ [tour] to document existing examples and hear people’s experiences from a firsthand account.”
Instead of offering quick answers, this project is more about raising questions and creating awareness with the help of great people, places and things along the way. During the journey we’ll conduct explorative research focused on sustainability. For instance, at the Delft University of Technology we focused on local (natural) materials. At University of the Arts Bremen we focused on bioplastics. We will also explore the status quo of sustainable packaging design and design management education overseas.
First Impressions From Curitiba, Brazil. March 5-17, 2011
On March 4th, we traveled from Rio de Janeiro to Curitiba by bus. What should have been a 12-hour bus trip turned into an 18-hour experience due to heavy traffic surrounding the Carnaval holidays. During Carnaval, thousands of people travel in two directions: while one half travels to Rio de Janeiro to party at the biggest street festival in the world, the other half escapes to the coast to relax—it seems we were caught somewhere in the middle.
Curitiba’s Skyscrapers vs. Parks
Curitiba is the 8th largest city in Brazil and often recognized as the most sustainable city in Brazil. Before our journey we read articles about the city’s recycling programs and world-famous bus system that allows almost everyone to get anywhere with public transport. The city also has many parks and forests to enjoy on foot or bicycle. In other words, the city serves as an example of green urban planning.
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