Hasta La Ideas

The UK Resuscitation Council and production agency Unit 9 have launched an interactive app that combines live action film and interactive gameplay to teach users how to deliver CPR.

Around 60,000 people have out of hospital cardiac arrests in the UK each year. Less than 10 percent of them survive, but a bystander able to perform CPR can double their chances of survival.

As well as teaching users the correct method of resuscitation, Lifesaver – which is available for free on smartphones, tablets and PCs – uses live action film to simulate stressful cardiac arrest situations.

The app begins with a short video: in the first of three, a teenage boy is walking home with his friends when he suddenly passes out. His friends panic and the user, who assumes the role of someone walking past, is forced to make immediate decisions on whether to help and what to do next.

As well as answering multiple choice questions, users must perform each stage of CPR – from dragging or swiping to tilt their patient’s head to pushing keys or shaking their iPad 30 times to get his heart started. A voiceover responds to each action or answer given, explaining where users went wrong or what they did correctly and when pushing on the patient’s chest, users are told whether to speed up or slow down. Each scenario takes between eight and 12 minutes and at the end, the user is given a score which they can share on social media.

The app was directed by Martin Percy and as producer Pietro Matteucci explains, it had to be realistic. “The whole point of the app was to create an immersive experience that simulates a real life crisis. A lot of bystanders have been taught how to perform CPR but when confronted with someone having a cardiac arrest, they forget or are too scared. The app is designed to make people feel like they are experiencing an emergency, so they are prepared for this kind of situation and minimise the risk of bystander syndrome,” he says.

Lifesaver was funded by the Resuscitation Council and the UK’s Technology Strategy Board. Work started in October, and the app took around five months to produce, says Matteucci. “We filmed the live action first and while that was being edited, we started to work on the gameplay. The production team had a strong input in the development, as it needed to be as realistic as possible,” he adds. After final adjustments were made, the app was tested by users and released this week.

By combining compelling video footage with realistic gameplay, Unit 9 has created an app that is more effective than any first aid lesson with a lifeless mannequin.

The strict time limits and first person perspective leaves users as prepared as they can be for witnessing a real life cardiac arrest and the voiceover, on screen info and accompanying informative film gives users all of the information they need about CPR in a memorable and powerful format. By linking the game to social media, Unit 9 has also appealed to younger users’ competitive side. It’s an innovative app and one that Mike Knapton, associate medical director at the British Heart Foundation, hopes really will save lives.

“We need all the help we can get in the battle to improve cardiac arrest survival rates in the UK – Lifesaver will help give people the confidence to step in and help in a medical emergency. Smartphones  are now being transformed into vital training aids and developments in technology are providing unique and effective ways to give someone the skills to save a life,” he said.

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Bigger Plan and Human After All as well as analysis, comment, reviews and opinion

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month

E’ online il volume 17 della versione digitale di Surf Culture. Sfogliatelo qui.

Manchester music company Quenched has teamed up with artists, illustrators, musicians and comedians to launch a new campaign, Xpress, on behalf of male suicide prevention charity the Campaign Against Living Miserably (CALM).

Led by Quenched creative director and freelance illustrator Ben Tallon, the company has produced an album with tracks by artists including The Strokes, The Libertines and Reverend and the Makers; and a magazine-style website featuring interviews with comedian Stephen Merchant, retired WWE wrestler Mick Foley and writers, illustrators, designers and photographers including Waldo Lee, Tom Gauld and Andy Thomson.

As well as raising awareness of male suicide- the biggest cause of death in men under 35 – the campaign aims to highlight the positive effects of creative expression.

“We wanted to get across just how empowering being creative is but we also wanted the campaign to be accessible, and we wanted people to know that they don’t have to be skilled or educated in something particular – even just watching an independent film or going to an open mic night might help them find something they love doing or get chatting to someone with similar interests,” explains Tallon.

Tallon has been working on the campaign since late last year, along with art director Sam Price (who has worked on layouts for the Big Issue and Dennis publications), photographer Danny Allison and web designer Ryan Addams. It has cost around $6,000 – $1,600 of which was raised through crowdfunding site IndieGoGo – and as the album (curated by DJ and poet Danni Skerrit) has been paid for in advance, every penny of sales proceeds will go directly to CALM.

The striking album artwork was designed by artist Hannah Ward. “I met Hannah a while ago and loved her paintings right from the start. When I told her about the album, she wanted to be involved and when I saw the final painting, I thought it was perfect. It’s quite a powerful statement, and something I think people will be drawn to – I couldn’t stop looking at it,” says Tallon.

Whatever your musical tastes, Xpress deserves support: on a small budget, Tallon and co have created a campaign that could directly help and inspire the people it is asking for money to support, while showcasing a range of UK talent and encouraging more people to take an interest in the arts. It’s a great looking website with some impressive photography and illustrations and it’s all for a worthy cause.

“When I found out the statistics on male suicide, I was shocked – I think it’s tragic that people aren’t aware of just how big a problem it is. I hope that with Xpress, we’ve managed to use our skillset to do something positive for CALM and something that’s different,” adds Tallon.

Xpress: the album is on sale from May 24. For details, visit xpressofficial.com

Images (from top): Xpress: the album, designed by Hannah Ward; The Xpress website; The Xpress team (from l-r Sam Price, Ben Tallon, Danni Skerrit and Danny Allison); and an illustration of Stephen Merchant by Tallon.

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Biggler Plan and Human After All as well as analysis, comment, reviews and opinion

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

The Sun and Cloud Self-Generating Digital Camera is one of those gadgets that you can’t give a miss. With the ability to shoot both videos and stills, the ‘sun & cloud’ holds the distinction of being the world’s first self-generating digicam equipped with a solar panel and a hand crank. This means you can charge it via solar energy, kinetic energy or the plain old USB route.

The camera features a 3.0 megapixel CMOS sensor is capable of capturing images in three different modes – normal (150cm range), portrait (60 ~ 150cm range), and even macro (25 ~ 35cm range). In the video mode, the camera records at up-to 30 FPS and integrates a built-in mic for audio. The specs include an LCD screen for reviewing photos, high-powered LED flash, ISO range of 100 to 800, SD or SDHC memory cards of 2GB and 16GB capacities.

The Sun and Cloud Self-Generating Digital Camera is now available on AC Gears, you can opt for the black or the white version.

Available: AC Gears [ Buy it Here ]

–
Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(World’s First Digital Camera With Retro Shooting Ability was originally posted on Yanko Design)

Related posts:

1. Retro Analogue Photography In Digital Era
2. Panoramic Digital Camera Spins Like A Top
3. Panoramic Digital Camera That Can Be Thrown

AMV BBDO has built on the successful ‘You’re Not You When You’re Hungry’ campaign for Snickers in the UK, with an amusing digital campaign.

The agency worked with Google technology to serve the campaign to the search engine’s users. Starting from the premise that office workers are ‘off their game’ when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).

The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding. The agency also released the following video about how it put together its quirky little digital spin on a successful ongoing campaign:

Credits:
Agency: AMV BBDO
Creative Directors: Alex Grieve & Adrian Rossi
Copywriter: Rich McGrann
Art Director: Andy Clough

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Biggler Plan and Human After All as well as analysis, comment, reviews and opinion

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.