Where Have All the Nike Ads Gone?

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising. So, what’s the deal? Digital, my dear Watson.

“Gone is the reliance on top-down campaigns celebrating a single hit—whether a star like Tiger Woods, a signature shoe like the Air Force 1, or send-ups like Bo Jackson’s ‘Bo Knows’ commercials from the late ’80s that sold the entire brand in one fell Swoosh,” writes Scott Cendrowski in a feature on Nike’s “New Marketing Mojo” that appears in the February 27 issue of Fortune. “In their place is a whole new repertoire of interactive elements that let Nike communicate directly with its consumers, whether it’s a performance-tracking wristband, a 30-story billboard in Johannesburg that posts fan headlines from Twitter, or a major commercial shot by an Oscar-nominated director that makes its debut not on primetime television but on Facebook.” Having learned from its online stumbles (a late ’90s assumption that March Madness was of global, rather than domestic, interest) and successes (Nike iD), the company has high hopes for its Digital Sport initiative, which some critics say “are more about keeping retail prices high than innovating.”
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When Crowd Sourced Design Competitions Go Wrong

If you aren’t living in Chicago at the moment, there’s a good chance you might have missed the city’s first major design scandal of the year. First, the City Clerk’s office announced a winner for the annual contest, open only to students, to design the next year’s city sticker (a “city sticker,” for those outside of Chicago, is a sticker you have to buy every year for $75, on top of your registration, that allows you to park on city streets, even at meters, without getting a ticket). The 2012-2013 sticker seemed like those before it: an innocuous, hand-drawn, rough-around-the-edges affair. However, worries started circulating that maybe there were hidden gang signs being flashed therein. So the City Clerk, Susana Mendoza, decided to pull the win away from the 15-year-old who designed it, promising to
“>pay the $1000 bond prize money herself
to lessen the blow, and bumped the runner-up to first place. Then, of course, the runner-up decided she didn’t want to win like that, and asked that her illustration not be used. So here we are today, with the City Clerk’s office announcing that it “has decided to design the 2012-2013 vehicle registration sticker in house.” All of that explained, it seems to us that this perfect storm is why crowd sourced, open invitation design competitions, no matter how adorable and child-enlightening they might seem, have the potential of backfiring in a very public way. And how much of the city’s money could have been spared if they’d just gone in-house or hired-out in the first place? Of course, the whole thing could have been worse, like in Vermont.

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‘Designed in the USA’ Brand Mark Launches

Unless you’re reading this in another country, and even then it still might apply, it’s highly likely that you’ve at one point at least seen, if not purchased, something that features the now-iconic Made the USA” brand certification mark (the one with the hand). The California-based design consultancy firm RKS is now taking a page from that “Made in the…” concept originally developed and designed by another design firm, Conrad Phillips Vutech, with the unveiling of their own brand mark, “Designed in the USA.” The intention, of course, is not only displaying pride and a sense of unity for American craftsmanship (or “designmanship”), as well as helping to win over consumers for whom homegrown design is important. And as an offshoot, we’re betting that, like Conrad Phillips Vutech before them, RKS wouldn’t mind at all if a brand mark they created became as familiar an institution. Here’s a bit from their press release:

Why use it? This logo can enhance your brand and expand customer attraction, differentiate you from competitors, influence sales or usage/adoption, and/or strengthen an export position. It will also raise the bar for all, while branding the contributions from the creative and ingenious talents that come together in the United States from all corners of the globe.

And here are the specifics of who can use the logo and where.

Businesses are invited to use the logo which design all, or virtually all, aspects of their offerings in the U.S.; have been operating domestically for 12 months, and are not the subject of any unsatisfactory rating from an applicable product/service rating company or government agency; and retain evidence to substantiate that designs are domestically produced with no, or negligible, foreign contribution.

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For Reasons Only Known to Those Who Can Afford It, Jean-Paul Gaultier Designs a Gold Bullion Bar

Over the years, we’ve occasionally poked fun at designers who create a product that’s perhaps just a bit out of the realm of nearly the whole out of humanity. We’re thinking things like Phillippe Starck‘s mega-eco-yacht or Yves Behar‘s $60,000 cell phones. However, both those examples seem to pale in comparison to the joint collaboration between designer Jean-Paul Gaultier and the Dallas-based Dillon Gage Metals: a one-ounce hunk of gold, stamped with a Gaultier design. Granted, yes, an ounce of gold is significantly less expensive than a yacht or a $60,000 cell phone (as of yesterday, an ounce was selling in the $1600-$1700 range), and people with means certainly have been known to spend plenty more on other logo-emblazoned jewelry, clothing and cars, but perhaps we’re most taken aback by this product wearing its idea on its sleeve. At least with clothes or cars or mega-yachts, there is some function there. Other than perhaps an investment, this purely exists for you to show someone that you not only have a big chunk of gold…you have a big chunk of designer gold. But do with this information as you please (including sending us one in thanks for telling you about it). Here’s a description:

One side of the gold bar is engraved with a heart – with Gaultier’s trademark sailor stripe – amid radiating rays, and above that is a banner displaying the name Jean-Paul Gaultier.

And here’s the really fun quote, from the president of the company:

“Never before has a fashion icon designed a gold ingot. The Gaultier bar is a one-of-a-kind, limited-quantity collector’s piece that not only is a great investment but it will also become a a piece of history. The price of gold has risen more than fivefold in the last 10 years, outperforming almost every other investment,” says Terry Hanlon, president of Dillon Gage Metals. “The Gaultier one-ounce bar is the perfect Valentines, birthday or graduation gift for someone special, he adds.

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Andrew Geller Passes Away, Ivanka Trump Accused of Theft, and More…

We hope you had a nice long holiday weekend, but now it seems time to get back to normal (or at least a slower version of normal until things really get back to cooking next week). To help you adjust, here’s some miscellany to catch you back up on what’s been going on of late:

Ivanka Trump was likely saved some negative buzz by having a controversy pop up right before the weekend. Designer Derek Lam has accused Trump of stealing the design for one of his wedge shoes for her own line of wedges, issuing a cease-and-desist in the process. The designer says it’s a flat out copy, but Trump has fired back, arguing that the style has been used across brands for years and isn’t Lam’s sole (puns!) creation. “There is nothing iconic about the appearance of the Lam sandal,” a Trump spokesperson said in a statement. Now it’s time for the lawyers to duke it out.

On a sad note, the famous architect who helped popularize modernism and prefabricated housing, Andrew Geller, passed away on Christmas Day, reportedly of kidney failure. He was 87. The NY Times obituary is a good summary of Mr. Geller’s storied career, but if you have the time, we highly recommend reading Alastair Gordon‘s touching piece about the life and work of his close friend.

The battle between Federal Emergency Management Agency and the University of Iowa over buildings that were destroyed during a 2008 flood (including a depressingly now-unusable Steven Holl structure), continues unabated. The university wants to use FEMA’s rebuilding funds to move their art museum to higher ground, both to keep the art safe and to allow them to get said art insured, whereas FEMA only wants to provide funding to rehab the damaged museum (which would render insurance on the art collection impossible). In this latest round, the university has provided FEMA with more information and now is preparing itself for another long wait to hear back.

Finally, Frank Lloyd Wright‘s Fallingwater has now entered the iPad age, with the launch of its own app, offering visitors or architecture fans from afar, to tour the house and learn all its many facts and figures. Here’s the promo video:

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News in Brief: Tate Takes BP’s Money, Smithsonian Preps Rebranding, and More

There are plenty of interesting bits and pieces going on outside of architecture as well so far this week, so let’s commence:

After four months of a lockout of unionized art handlers at Sotheby’s, things still don’t seem to be progressing toward stability. According to a report by the Securities and Exchange Commission, the lockout has now cost the auction house $2.4 million in fees ranging from temporary employees to extra security. Meanwhile, Bloomberg reports that the company just gave its CEO, William Ruprecht, a $3 million raise. Union representatives for the art handlers are quick to point out that their entire contract dispute totals $3.3 million.

In Washington DC, the Smithsonian has reportedly hired Wolff Olins to help in a major rebranding. The main thrust of that effort is set to be the roll out of a new tagline next year: “Seriously Amazing.” The Washington Post reports that the organization has thus far paid $1 million “for research and creation of the slogan.”

Speaking of rebranding efforts, the always great Brand New blog has filed its own year end list, starting with their picks for the very worst identity changes in 2011. Unfortunately, it seems to have been written before State Farm unveiled their new logo.

And finally: so much for the potential of the Tate possible eschewing corporate sponsorship from British Petroleum following a full year of protests (and now likely more to come in 2012). The museum has renewed their contract with BP, telling the BBC, “The fact that they had one major incident in 2010 does not mean we should not be taking support from them.”

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Paramount to Debut New 100th Anniversary Logo Today

Has it been 100 years already? Seems like just yesterday that silent films were all the rage (ignoring, of course, the silent film that’s currently all the rage). To celebrate their 100th anniversary, the film studio Paramount, who are quick to remind that they are the “only major studio still located in Hollywood,” will be rolling out a new logo today on Imax screens showing the latest Mission Impossible film, then branching out to all theaters, as well as future releases, on the 21st. Although not wildly different from the familiar mountain and stars layout, the logo, designed by Devastudios, features a shiny new “100 years” treatment. Here’s a nice recap of all the Paramount logos from the past century, and here’s the studio’s plan for running the new look:

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wordingabout the 100th anniversary will be removed from the logo, with the rest of the design remaining in use.

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Miami Art Museum Runs into Major Push Back Over Proposed Name Change

What’s in a name? If you’re a publicly funded museum, plenty it seems. In Miami, now in the tail end of this year’s Art Basel, the controversy du jour is over the Miami Art Museum‘s announcement that it will be renaming itself the Jorge M. Perez Art Museum of Miami-Dade County after the wealthy real estate developer donated $35 million toward the construction of the organization’s new Herzog & de Meuron-designed building. While there’s nothing incredibly unique about this, as you’d be hard pressed to not be able to find a named-cultural institution in any major city anywhere in the world. So why the problem? The Miami Herald offers up this great overview of the issue, ranging from the fact that Perez’s donation will only a portion of the funds needed while the public coffers will be sending over $103 million and that the developer isn’t the most popular in the city right now due to perceptions that he overbuilt luxury buildings during the real estate boom and now many of his towers stand empty. Add to that some general anger against the extremely-wealthy thanks in part to both the economy and groups like the Occupy Wall Street movement and the picture’s starting to get a bit clearer. However, it isn’t just chatter. The paper writes about the fall out from the renaming, including board members resigning and even a full page newspaper ad taken out by the museum’s former president, speaking out against it. On the other side of the debate, the NY Times provides the museum’s side of it, as well as giving some more positive background on Perez himself. And now, of course, we must mention that we would happily change our name to the [Your Name Here] Blog About Design Stuff for just $25 million. Cheap!

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Another Jennifer Lopez Fiat Spot Complaint: No Permission from the Featured Mural Artists

By now you’ve likely heard about the woes following singer Jennifer Lopez‘s appearance in a Fiat commercial. First, despite the whole theme of the spot being about how much she loved the Bronx, where she grew up, it was discovered that she filmed the ad in Los Angeles and a body double had done the actual driving through her supposedly beloved neighborhoods (the car also broke down while filming). Second, a fairly tasteless variation on that concept in an instance of product placement run amok with her Fiat-heavy performance at the American Music Awards. Now another round of criticism has hit the singer and the creators of the spot, this time for the use of some art in the background. WPIX reports that the artist Wilfredo Felicia is upset over the use of one of his company‘s murals in the spot, without his consent and without any compensation. What particularly irks him, he tells the station, is that he’d actually done work for Lopez before, providing a mural for a music video she’d made eight years ago. However, beyond just an irk, the mural used in the commercial also has a copyright behind it, as do all of his company’s paintings, which opens the door to potential legal repercussions (though it appears that that’s now unlikely to happen). Fiat has replied to the complaint, saying they were unaware that the mural was protected and had expected their agency to “conduct the due diligence” and will now be working toward resolving the issue. Felicia tells the station that he’s not upset with Lopez herself, as she was merely a part of this larger production, but adds that “if she is going to represent the Bronx she [should] be more aware of what people around her are doing,” which of course returns you to the heart of that very first complaint about the spot.

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Philip Johnson’s Glass House Launches Online Shop for Glass House-Themed Gifts

Just because we’ve now passed Black Friday and Cyber Monday, and whatever nonsense names Saturday and Sunday have been given, doesn’t mean that your window to shop has been closed forever. Sure Best Buy and Wal-Mart will still happily take your hard earned scratch, but why not purchase from somewhere a bit more worthwhile. This year, the foundation behind Philip Johnson‘s Glass House will be opening not only a pop-up shop in its native Connecticut on a handful of dates, but has also embraced the internet, now offering a whole slew of great, often Glass House-specific gifts. For the budget shopper, there are things like bookmarks and this great puzzle version of the house’s appearance on a New Yorker cover from 1967. And for those of you shopping for, say, design bloggers whose value you perceive to be unparalleled and should be rewarded as such, there’s items like this signed Julius Shulman photo of the house, or Paula Scher‘s print, Modernism USA, which blends the Glass House with the Farnsworth House (just let us know if you need our addresses). Best thing about shopping there is that proceeds support general operations, educational programs and preservation of the entire property. Here are the details:

To kick off the New Canaan Holiday Stroll weekend, The Glass House Visitor Center + Design Store, located at 199 Elm Street, will open its doors on Thursday, December 1 from 10 a.m. to 4 p.m. Additional shopping hours will also be held on the following days: December 2, 3, 8, 9, 10, 15, 16 and 17. The Glass House Design Store offers a well-edited selection of products for men, women, children and the home, featuring items that are inspired by the Glass House site and highlight the latest in eco-friendly materials, production techniques, and design concepts from around the world. Holiday shoppers can book advance tour tickets on select dates in 2012 before they are officially released to the public next February – available dates include May 4 – 6; July 4 – 6; and September 1 – 3. Ticket purchases must be made in-person.

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