Rand v Jobs: when egos collide

Walter Isaacson’s biography of Steve Jobs is full of examples of the latter’s ‘challenging’ behaviour. But when Jobs asked Paul Rand to create the identity for his Next business, he finally met his match

Isaacson’s book describes how Jobs, in 1986 and recently ousted from Apple, wanted a logo for his new computer business, Next. He decided to go for the best – Paul Rand. But Rand was contracted to IBM at the time. After pestering IBM senior management, Jobs managed to get their permission to use Rand and flew him out to California.

The Next was to be cube-shaped so Rand suggested the logo be so too. Jobs agreed and asked to see some options. Big mistake. Rand didn’t do options.

“I will solve your problem and you will pay me,” he told Jobs. “You can use what I produce or not, but I will not do options, and either way you will pay me.” And it would cost $100,000.

Two weeks later, Rand flew back and presented his solution in the form of a book (scan above, more at Imprint here) walking Jobs through the rationale. Jobs loved it but asked for the yellow of the ‘e’ to be brighter. According to Isaacson, “Rand banged his fist and declared, ‘I’ve been doing this for fifty years and I know what I’m doing.’ Jobs relented.”

Not only that, but he respected Rand for standing up to him, as this interview shows (spotted over at David Airey’s LogoDesignLove site). A lesson there for anyone presenting to clients? Perhaps, but Rand was 71 at the time and a globally-renowned expert in his field: not everyone could get away with it.

More design and advertising-related stories from Steve Jobs: the exclusive biography by Walter Isaacson (Little, Brown, £25) here

CR in Print

Not getting Creative Review in print too? You’re missing out.

In print, Creative Review carries far richer, more in-depth articles than we run here on the blog. This month, for example, we have nine pages on Saul Bass, plus pieces on advertising art buyers, Haddon Sundblom, the illustrator who ensured that Coke will forever be linked with Santa Claus, Postmodernism, Brighton’s new football ground and much more. Plus, it’s our Photography Annual, which means an additional 85 pages of great images, making our November issue almost 200-pages long, the biggest issue of CR for 5 years.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

The making-of Saul Bass

In his profile piece for the current issue of CR, Rick Poynor notes that Saul Bass: A Life in Film & Design finally gives the great man the book he deserves. A short film shows the book in production

Saul Bass: A Life in Film & Design (Laurence King, £48) runs to 424 pages – it’s a weighty tome in every sense. In his piece for our current issue, Rick Poynor notes that, judged by the admittedly crude metric of Google results, Bass is by far the most famous graphic designer. And yet, until this new work, designed by Bass’s daughgter Jennifer and written by design historian Pat Kirkham, there was no monograph covering his entire career.

This film documents the printing of the book and gives some sense of its sheer scale:

On November 14, MoMA in New York is hosting an evening which will screen some of Saul and Elaine Bass’s most notable film works, including the fantastic Why Man Creates short (clip from the famous Edifice sequence below). Details here

Poynor’s piece, in which he argues that the enduring appeal of Bass’s work lies in its humanity, is published in the November issue of CR, out now.

 

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph every month for free

The New Artisans

Dossier37’s Olivier Dupon explores the handmade revolution in a new book on craft

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A long time buyer, retailer and blogger of artisanal products, Olivier Dupon has turned to print, documenting some of the most talented individuals and mesmerizing products of the handcraft movement. His book “The New Artisans” takes readers into the studios of influential craftsmen as they shape one-of-a-kind items that reflect their personal style. The majority of the book showcases the artisans and their studios (including CH favorite Esque), with the latter part organized as a directory in which products are arranged by type for catalog viewing.

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While the artists often draw inspiration from their region, reviving forms like “Danish porcelain glazing, Norwegian birchwood carving or Portuguese letterpressing,” Dupon insists that all of the artisans “have a creative force that is ingenious and knows no limits.” Dupon sees an intricate connection between the artisans and their customers, explaining that clients “wish to acquire products that have meaning, a singularity and a charge of human work.”

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The book serves well as both a collectible and as a reference guide, featuring a current crop of designers whose products are available online. The book is a must-have for arts-and-crafts types looking for inspiration or those just interested in learning about contemporary handmade production.

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“New Artisans” sells online from Amazon and Thames & Hudson.


Hokusai: original mangaka

The sketchbooks of 18th century artist Katsushika Hokusai are packed with humour, charm and glimpses of everyday life. Pie Books in Japan has just published them as a beautiful collected edition…

Shunro, Taito, and, later in life, Gakyo Rojin or ‘Old man mad about painting’: Japanese artist and illustrator Katsushika Hokusai (1760-1849) went by several pseudonyms.

But the Hokusai moniker by which he’s best known was adopted when he was 38 and used for the next 18 years. In showcasing the pick of his ‘manga’ sketches in a new 700-page edition, Pie has revealed a man who was certainly crazy for his art.

Hokusai drew anything and everything but his cartoons of human figures, sketched in just a few bold lines, convey character, expression and movement in a way that we can still relate to. Some of them look like they are straight out of contemporary manga. Just look at the sketches of hands (above) – the one on the right seems to depict someone deterring an unwanted grope.

Hokusai’s take on ‘Ukiyo-e’ woodblock printing depicts ordinary folk and the houses they lived in, tackles proverbs and the Japanese landscape (his most famous and most recognisable series of works is probably Mount Fuji in 36 views).

With Hokusai Manga, Pie has produced a wonderful book that includes a brief but astute commentary on a man whose work proved to be an influence on Art Nouveau but, in his own time, captured the breadth and character of everyday life in Japan.

Pie Books; £35. More details at piebooks.com.

A game of literary Guess Who?

Penguin releases its 100 Postcards from Penguin Modern Classics set today. We’ve just been playing ‘guess the author’ and thought we’d try six out on our discerning readership. Tell us who they are for a chance to win them!

The set features 100 images of Penguin authors – many are well known by name, perhaps less so by appearance. So first up, who are two chaps in the above photographs? And what about the two authors below?

And these two?

Let us know who you think they are in the comments below.

The first person to get all six right will win the postcards, PLUS a bonus card of their choice. You could have a Burroughs or maybe a Woolf (below), but we’ll let you know the full list of author photographs in order to make your choice.

We’ll share the answers and announce the results on Friday afternoon (tomorrow). If there’s no outright winner, the person with the most correct answers will win. If then there’s a tie… er, we’ll work something out. Away you go!

The set of 100 postcards is availabe from today, released by Particular Books; £14.99. More on the set, here.

Competition: five copies of the 2011 Dutch Design Yearbook to be won

Dutch Design Yearbook

Competition: we’ve teamed up with NAi Publishers to to offer readers the chance to win one of five copies of the Dutch Design Yearbook 2011.

Dutch Design Yearbook

The 216-page paperback presents over 60 projects from the Netherlands in the last year, including work by designers Aldo Bakker, Studio Job and Marcel Wanders, and architects such as Anne Holtrop and MVRDV.

Dutch Design Yearbook

The volume also features some of the biggest events, awards and exhibitions of 2011, as well as discussions and debates on the theme of “the Future”.

Dutch Design Yearbook

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “Dutch Design Yearbook” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers.

Dutch Design Yearbook

Read our privacy policy here.

Dutch Design Yearbook

Competition closes 8 November 2011. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeenmail newsletter and at the bottom of this page.

Dutch Design Yearbook

Dezeen competitions are international and entries are accepted from readers in any country.

Dutch Design Yearbook

Subscribe to our newsletter, get our RSS feed or follow us on Twitter for details of future competitions.

Dutch Design Yearbook

The information below is from the publishers:


Dutch Design Yearbook 2011
Today’s best Dutch designs

The Dutch Design Yearbook 2011 presents a survey of more than 60 of the best Dutch designs produced in 2010–2011 in the fields of spatial design, product design, graphic design and fashion. A selection of important events, publications and exhibitions adds colour to the design year and content to the design debate. In three essays, Max Bruinsma, Victor van der Chijs/Daan Roosegaarde and Georgette Koning analyse current developments in the design profession and look at the role of design in the future. The Dutch Design Yearbook 2011 is presented on 22 October 2011 during the Dutch Design Awards show.

The theme of the Dutch Design Yearbook 2011 is the future. Design is evolving rapidly, and designers and their methods are increasingly being employed for forward-looking explorations and possible scenarios in the field of design, as well as for the development of strategies. The texts in this edition of the Design Yearbook therefore devote plenty of attention to anticipated changes in the design profession, to the question of how design provides an answer to current and future social, societal and economic developments, and to designers and their visions for the future.

With designs by, among others:

Aldo Bakker, Jop van Bennekom/Veronica Ditting, Blommers & Schumm/Experimental Jetset, Guerrilla Games, Hansje van Halem, Ineke Hans, Bart Hess, Chris Kabel, Lernert & Sander, Metahaven, MVRDV, Observatorium, Opera, PhilipsDesign, Piet Oudolf, Bertjan Pot, Rietveld Landscape, RO&AD, Scholten & Baijings, Studio Rolf.fr/Zecc, Studio Glithero, Van der Veer Designers, Marcel Wanders, West 8/MRIO.

Dutch Design Awards

The festive prize-giving ceremony for the Dutch Design Awards 2011 takes place on Saturday, 22 October at the Concert Hall Frits Philips in Eindhoven. Tevens wordt tijdens de show het eerste exemplaar van het Dutch Design Jaarboek 2011 overhandigd. The exhibition runs from 22 October at the Brainport Greenhouse Eindhoven and is one of the highlights of the crowd-pulling Dutch Design Week in Eindhoven. The 10th edition of the Dutch Design Week takes place from 22 till 30 October in Eindhoven.

Editors: Timo de Rijk, Antoine van Achten, Hans van de Markt
Authors: Max Bruinsma, Victor van der Chijs/Daan Roosegaarde and Georgette Koning
Design: Studio Dumbar
216 pages
Illustrated (colour)
Paperback
Dimensions: 22.5 x 27.5 cm
English/Dutch edition
ISBN 978-90-5662-831-4
NAi Publishers in association with Dutch Design Awards
With the support of the Mondriaan Foundation
Available 22 October 2011

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Steve Jobs: the official history

We just received a copy of Walter Isaacson’s official Steve Jobs biography, published today. So naturally we turned straight to the bits concerned with design and advertising…

Jobs’ fanatical attention to detail is well known but is brought sharply into focus in a chapter dealing with Chiat/Day’s Think Different campaign for Apple. Isaacson reveals that, when presented with an early version of the script for the Crazy Ones commercial (above) by a nervous young copywriter, Jobs exploded “This is shit! It’s advertising agency shit and I hate it.”

Jobs ended up writing some of the lines himself. There was also considerable debate over the Think Different line itself and its grammatic sense. Jobs, of course, won that argument.

And then there was the voiceover. According to Isaacson, Jobs and Chiat/Day’s Lee Clow wanted Robin Williams but he wouldn’t do it. Tom Hanks was the next target with Jobs going to the extreme of asking Bill Clinton to phone the actor on his behalf after meeting the ex-President at a fund-raiser. Eventually they settled for Richard Dreyfuss but Clow then suggested Jobs to the voiceover himself. Jobs recorded a version and only plumped for the Dreyfuss one at the very last minute, hours before transmission.

Jobs was even more heavily involved in the print campaign. When told he couldn’t use a certain picture of Gandhi he wanted, Jobs phoned the editor in chief of Time personally to get him to release it. He also phoned the families of Robert Kennedy and Jim Henson to get permissions from them. And to get a specific image of John Lennon he went to New York, to a Japanese restaurant he knew ‘let Yoko Ono know I would be there’ and got her personal agreement.

There’s also quite a bit in the book about Jobs’ relationship with Jonathan Ive, of course, and his commitment to design. At one point Jobs goes so far as to say “If I had a spiritual partner at Apple, it’s Jony”. Before Jobs returned to Apple, Isaacson reveals, engineers would hand over the guts of a machine and expect the designers just to put it all in a box. Under Jobs, design was integral to the entrie process of product development.

It’s remarkable just how much time Jobs and Ive apparently spent together: Isaacson says they would have lunch most days that Jobs was in the office and Jobs would routinely spend afternoons in Ive’s studio looking at models and concepts.

But it was not all sweetness and light: according to Isaacson, Ive “got upset with Jobs for taking too much credit” for some ideas. “It hurts when he takes credit for one of my designs,” Isaacson quotes Ive as saying.

Steve Jobs: The Exclusive Biography by Walter Isaacson is published by Little, Brown, £25

 

CR in Print

 

Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

 

 

Rock, Paper, Scissors by Julien Vallée

A young graphic designer’s first monograph is full of color and motion
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A lot of artists might think twice about issuing a retrospective before they
reach 30. But the young Canadian graphic designer Julien Vallée
whom we covered earlier this year—already had a considerable
body of work from which to choose. Vallée’s art is distinctive for its daring combination of traditional handcrafts and
digital manipulation, and his painstaking combinations of cut paper and stop-motion
animation are by turns whimsical, dazzling and baffling. People leap through screens
and turn into shreds of paper, while smoke, light and glass mingle in seemingly impossible
combinations.

“Working on this book was an amazing opportunity to take a look at the
work [I’ve] produced in the last few years. I never really had time to do it before,” said
Vallée. “There was a lot of behind-the-scenes material, and it was hard to cut it out without losing details behind the process.”

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In Rock, Paper, Scissors, Vallée pulled together a selection of his commissioned work for clients as diverse as The New York Times, MTV and AOL, as well as a few of his
personal projects. In keeping with Vallé’s multimedia approach, the reader can also access exclusive videos—both of the projects and behind-the-scenes work—through
Gestalten’s website.

The monograph took seven months to compile with the aid of several friends and
collaborators. The text was written with Montreal-based artists Eve Duhamel and
Mike Canty. “For the design, I started myself but realized soon I was still too close to my work. I found out it was better to have someone that was not involved in the projects,
looking at them with fresh eyes,” said Vallée, who turned to Montreal-based design studio Feed and a friend, Matthias Hübner, at Gestalten for help.

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“Rock, Paper, Scissors” will be available for purchase in
the United States through Gestalten’s website by the end of October. For a closer look at Vallée’s work, check out his website here.


That ’70s Show: Robin Givhan Lands Deal for Book on Famed Versailles Runway Showdown

In one corner, you had the American upstarts: Anne Klein, Oscar de la Renta, Bill Blass, Halston, and Stephen Burrows. In another corner were the French fashion gods: Christian Dior, Hubert de Givenchy, Yves St. Laurent, Emanuel Ungaro, and Pierre Cardin. This scene played out not in a boxing ring but on a runway inside the gilded walls of Versailles in November 1973, when an elite crowd gathered for the “Grand Divertissement à Versailles.” Earlier this year, the Metropolitan Museum hosted a luncheon to honor models—including Pat Cleveland and China Machado—who walked in the controversial runway showdown, and now comes word that Robin Givhan (pictured) is writing a book about the event. The Pulitzer Prize-winning journalist and fashion critic, who last year decamped from The Washington Post to join Tina Brown‘s Newsbeast, has just inked a deal for One Night at Versailles: The Fashion Showdown that Changed Everything, which will be published by Penguin Press. Publishers Marketplace reports that the book will be “an in-depth look at how the ‘Grand Divertissement a Versailles’ set a diverse group of American designers against the lions of French fashion in a seismic cultural event and turning point in the history of American fashion.”

New Career Opportunities Daily: The best jobs in media.

The Standard Gets Nailed

The hotel’s publishing imprint presents a new book from Chicago-based artist Dzine

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The Standard, positioning itself as a culture and lifestyle brand beyond its current roster of hotel properties, has once again succeeded in making an artful book under their publishing imprint, Standard Press. Following their first publication, “What Me Worry,” by artist Andrew Kuo, comes “Nailed,” by the edgy and multi-talented artist, Dzine.

The artist’s work typically revolves around themes of beauty, style, culture and fine art, but for this collaboration, he zeroes in on the concept he calls “Kustom Kulture.” Described in a press release as “the exploration of customization and personalization taken from ideas of subcultures,” the idea of Kustom Kulture and how it applies to the ornamentation of the body—more specifically, the underground nail art movement—became the topic of focus for Dzine’s new book.

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Dzine presented the “Imperial Nail Salon” as an exhibition at Salon 94 Freeman’s, showcasing highly ornamented nail pieces alongside part-time manicurists working as part of the project. The artist also set up a mobile nail salon in the front window of the New Museum, inviting visitors to come and “Get Nailed” with free artsy designs.

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Essentially, the book recounts the most significant eras of nail adornment and document how trends in nail art have changed all around the world, while also featuring commissioned photography from working salons in various cities around the US, and the artist’s own creations. To celebrate the book’s release in December, Dzine will host a nail salon installation at The Standard Spa in Miami during Art Basel. “Nailed” is available exclusively through The Standard Shops from December, and in March will be distributed internationally by D.A.P. for $45.