Swimming World Championship Medals by La Granja
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Photos by Elena Claverol
Barcelona-based design studio La Granja Design is pleased to present their latest project, the medals for the 2013 Swimming World Championship in their hometown. FINA (the Federation Internationale de Natation) selected their design from the concepts submitted by five studios in a private design contest over a year ago; the swimming competition started about a week ago on July 19 and will continue until August 4th.
Wanting to do something unconventional but deeply rooted into the swimming world, we borrowed the idea of a silicon strap from the swim goggles. This opened to lagranja a full range of possibilities.
Silicon’s technological properties enabled us to hold the medal in a completely different way, embracing it instead of hanging it. This, of course, lead us to new forms.
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