Hasta La Ideas

…and the hype campaign officially begins: the Mac Pro on Apple’s website still bears the all-too-vague promise of a December delivery date, but the soon-to-be-Spaceship-bound Cupertino All-Stars have not-so-shamelessly seen fit to sent us a custom poster tube (the contents of which are seen above and below), and it’s a looker.

Somehow we’re not surprised to find that Sir Jony Ive is not content to rest on his laurels: he’s gone ahead and designed a “beautifully, unapologetically plastic” cap for the shipping tube, and it’s stunning. The photos hardly do justice to the solid plastic puck; apologies for not donning white gloves before handling what would surely fetch a handsome sum on eBay in BNIB condition. In fact, while the rest of us might consider the cylinder itself to be sufficient packaging for large print materials, Apple’s poster tube actually came in a box.

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