Hasta La Ideas

Alanna Cavanagh reports from NYC:

First off it must said that being at the Javitts Centre can be an overwhelming experience. Your pass allows you admission not only into Surtex but into the National Stationery Show and ICFF (International Contemporary Furniture Fair) as well.  If attending all three shows you are literally exposed to thousands of images, exhibitors, attendees, press packages, “trend seminars”, workshops, and business cards. By the end of Day 1 I had a strong desire to be put into a sensory deprivation tank with a big glass of Cabernet Sauvignon.

I come from an illustration background and bring a bias to the Surtex show—I am most excited by the illustration booths.

One of the freshest presentations I’ve seen so far was from Sorry You’re Happy. This art licensing and surface design studio is made up of husband and wife illustrators Kyle Reed and Jen Hsieh (You might be familiar with them from UPPERCASE’s Work/Life book series). It was exciting to see that they were exhibiting work from two established and talented Toronto-based illustrators Katy Dockrill and UPPERCASE contributor Aaron Leighton.

Kyle and Jen holding one of Jen’s tea towels.All the work in the booth looked fresh and playful with the perfect amount of quirkiness thrown in. Jen and Kyle are particularly interested in licensing their art in the children’s market and I think it would work beautifully there. I can easily imagine any of these designs dancing on a onesie or on children’s bedding.

Booth panels by Aaron Leighton, Kyle Reed and Katy DockrillOne of Katy Dockrill’s patterns in the sample book