Hasta La Ideas

Taking soundwaves as a graphic cue, Studio Output has designed a set of colourful postcards to promote a series of upcoming BBC Concert Orchestra events at London’s Southbank Centre…

Forming part of The Rest is Noise season, the concerts set out to capture the spirit of the 20th century and how music reflected its discords, wars and revolutions.

Each of the A6 postcards – which were created to send out to the BBC Concert Orchestra’s mailing list and distributed at at relevant events – features a graphic that represents a tiny segment of soundwave from a particular piece of music that will be performed at the event it promotes.

“We traced the sine waveforms of segments of each of the pieces being performed to create a series of images,” Studio Output tell us. “By using this visual interpretation of the music we show the pieces in a new light. By varying the colour palettes used and carefully selecting waveforms, the images still evoke the subject matter of the music.”

Here’s the full set:

Of course using waveforms as graphics isn’t a new idea, but thanks to great use of colours and a Polaroid-reminscent format, this series of postcards do look rather lovely.

See more of Studio Output’s work at studio-output.com.

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