Hasta La Ideas

Gracing the packaging of a new range of supplements called Strong is a series of beautiful birds from illustrator Andrew Lyons…

Strong is a new range of supplements founded by Zana Morris, owner of The Library gym in London. The brand has been created by agency Pearlfisher who asked Lyons to illustrate the range in an attempt to move the packaging design away from the text-heavy direction more commonly found in the dietary supplements industry.

The use of particular birds also relates to the supplement in question, with an owl appearing on the brain food label, while a puffin is used on the Omega 3 Krill Oil packaging. Art direction on the project is by Karen Welman.

Lyons is based in Mayenne in France and represented by Handsome Frank; more of his work can be seen on handsomefrank.com and also lyonsa.com.

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