Hasta La Ideas

We’re big fans of illustrator Steve Simpson‘s branding and packaging work for Irish chilli sauce company, Mic’s Chilli. He’s just delivered two new bottle designs for the brand’s latest additions to its range of fiery condiments…

“Mic’s Chilli was a start-up when they approached me in 2010 to design their labels,” says Simpson who has designed all of the company’s packaging since it launched its very first products at the end of 2010. “It’s always nice to get a completely open brief; no brand guide lines to fight with,” he continues.

“I wanted to approach the project from the illustration angle, making the design fit around the illustrations, rather than shoehorning illustrated elements in afterwards,” Simpson explains of his approach to the labels. “The inspiration for the designs comes from the folk art of South America (Mexican ‘Day of the Dead’ and Inca/Mayan art), as well as traditional Chinese designs for the Sweet Chilli. I particularly enjoyed designing the barcodes which feature related graphics.”

Here’s a look at Simpson’s previous bottle designs for Mic’s Chilli:

And the full range:

micschilli.ie

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