Hasta La Ideas

Lithuanian design studio New! has created the name and visual identity for a new restaurant in Vilnius, the Lithuanian capital…

The design studio wanted the identity to represent the playful and exciting nature of the modern Baltic cuisine that the restaurant will serve so settled on the name Stabuklai, which means “wonders”.

“It will take years for Vilnius to become the new Copenhagen,” says New!’s creative director Tomas Ramanauskas, “but we wanted to build on the ambition of the chef and his team. We created a shape-shifting logo and a menu full of stories and wondrous visuals  – all around a central concept of small bits of magic in every step, or, should I say, bite.”

Here’s a look at the work which includes wall murals, menus, and bottle labels:

As well as on some of the pages in the menu, illustration features throughout the identity. The following illustrations by by Goda Gontyé appear on the restaurant’s walls:

And New! also created pattern-based illustrations to appear on other elements of the restaurant’s printed collateral:

Above and below, these labels are designed to be applied to bottles of the restaurant’s homemade lemonade

And here is a set of four promotional postcards that make further use of the imagery:

And a printed flyer also doubles up as an unusually shaped coaster:

These reservation forms for staff pick up on the pastel tones of the letterhead paper and of the promo postcards:

Business cards (above and below) feature just the monogram “S” logo on one side and there are three different reverse prints, as shown. We’re not too sure if every plate of Oysters served will come with a business card!

Photography by Robertas Daškevičius

See more work by New! at newisnew.lt.

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.