Hasta La Ideas

Following on from yesterday’s blog post on Olympics ambush marketing, a number of our Twitter followers have alerted us to this masterstroke by Specsavers, who were very quick to respond to the recent Korean flag mix-up by LOCOG…

The ad appeared in newspapers in the UK this morning, and fits in perfectly with the ‘Should have gone to Specsavers’ campaign that the optician brand has been running for several years.

We can’t vouch for the accuracy of the Korean – bearing in mind the recent upset over some terribly translated Arabic welcomes by both First Capital Connect and the Westfield Stratford – but perhaps a CR blog reader could assure us it makes sense?

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as amember of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and more.

Plus, Rick Poyner’s assessment of this year’s Recontres d’Arles photography festival and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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