Hasta La Ideas

Ads are rarely laugh-out-loud funny, so these spots for US nut brand Diamond Nuts are well worth checking out…

The ads are created by Deutsch LA and directed by Mike Maguire. The premise is that Diamond Nuts creates baked goods so delicious that the person eating them will become the daughter, boyfriend or husband of your dreams. And it turns out that the bakers have some pretty strange, and very funny, fantasies lurking inside them. Here are three of the ads, you can watch the rest, and get some delicious recipes too, on the brand’s YouTube channel here.

Credits
Agency: Deutsch LA
Group creative director: Gavin Lester, Jason Elm
Creative director: David DeRoma, Cliff Leicht
Creatives: Jennifer Lai, Kevin Martin, Matt Meszaros
Production company: Biscuit Filmworks
Director: Mike Maguire