Sofia Design Week 2011: El Turco Digital deflowers the Apartment, "Balkan Design is Still Virgin"
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A presentation of flea market treasures as part of the quest to identify Balkan design.
El Turco Digital is a fresh creative company based in Istanbul, Turkey that develops and creates digital ideas (viral campains, online documentaries, etc.). The collective explains that they’re “analogue people in a digital world, bringing zeros+ones and textures close together.”
One of the many details exposed in the Apartament during the “Balkan Design Wedding”—the Turkish lucky eye or “nazar,” a charm that is meant to protect against the “evil eye.”
For Sofia Design Week, the team relocated their creative base to the Apartament—literally working out of an apartment that has served, for several decades, as a very popular hang out place for the creative minds in Sofia. A follow-up to last year’s project, “Balkan Design is Still Virgin,” sets out on “a quest to identify Balkan design.”
One of the rooms of the Apartament.
Apart from many discussions and the presentations of ETD’s findings of what they found on their quest to identify Balkan design, the main installation in the Apartament was a staged wedding party—with hopes to finally “deflower” Balkan design. As the invite proclaimed, “We marry tradition off to innovation!” Check out more images of the party after the jump as well as an awesome video for the project!
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