Hasta La Ideas

Too early to tell if it’ll work, but this is interesting: Snapchat is reinventing themselves as Snap Inc.–and now calling themselves a camera company. “We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate,” they write.

To reinvent the camera, they’ve made a bold choice of form factor: They’ve opted to put it on the front of your face. (With dual lenses, it appears.) The video’s not super-informative, but shows you what they’re going for in terms of lifestyle:

These “Spectacles,” as they’re called, will wirelessly link to your Snapchat account. The only design features they’ve mentioned is that you tap the glasses to make a ten-second snap; a light comes on to alert people that you’re recording; and the glasses will recharge inside the included case. As of yet, there’s no announced release date.

What do you all think, is there room in the market for another image-shooting device? Cameras are a crowded field, with our phones taking up the casual market, GoPros sewing up the action market, mirrorless pocket models taking up the slack, et cetera. But it’s possible that their app’s popularity, and the lure of easy, always-ready-to-shoot capability, may prove irresistible to Snapchatters.