Hasta La Ideas

An all natural “supercandy” ups your game with its performance-driven ingredients

Recognizing that most people think about candy first and nutrition second, the just-announced line of Snap Infusion Supercandy seeks to provide snackers with both. Each biodegradable package of candy contains a daily dose of B vitamins, antioxidants and electrolytes delivered via patented “Snap bead” microcapsules.

There’s no pretense that these are “health” food; the creators wanted to make candy, but candy that was healthier than most. Snap’s launching with five classic candy varieties: gum, tarts, caramels, gummies and jelly beans. Each is naturally flavored, colored and sweetened. There’s no high fructose corn syrup and no trans fats. And while they still pack a calorie punch, it’s around half that of most similar treats.

Snap is the latest project of Andover, MA-based husband and wife team Eric and Andrea Stoll, well-known personalities in the athletic industry. Eric previously worked as the Marketing Director of Finnish running brand Karhu, while Andrea had senior roles at both Converse Sport and Vans. This experience helped them form the concept, marketing strategy, design and packaging for the product.

Snap will be available in August 2011 for around $2 a pack at sports stores and natural food markets across the USA. It will also be available online at Amazon and the Snap site.