Hasta La Ideas

Part of what fascinates me about the design process is how many different facets it contains. There’s the pure ideation and creation stage, the nose-to-the-grindstone technical details stage, the sourcing, the testing, the modelmaking, the client interfacing, the presenting.

One part of the process that often gets short shrift is that latter storytelling phase, probably because it’s a difficult thing to teach. At some point you’ll have to communicate a sophisticated concept to an occasionally skeptical client, whether with storyboards, renderings, your silver tongue, or a combination of all three; and if you’ve got that rare flair, you can get your points across while educating the client and keeping them engaged.

Desaign (not a typo) is the name of a New-Zealand-based graphic design, motion graphics and animation firm that specializes in boiling complex concepts and products down into simple and digestible animations that customers can understand. I really like their infographics design and enjoy how they present things in such a way that even boring topics—in this case, ULD (shipping palette) tracking—are made palatable, and their attendant issues made clearly understandable. Have a look:

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