Hasta La Ideas

Times Square is awash in hearts this month. Tracey Emin‘s “I Promise To Love You” neonworks are now playing nightly on screens throughout the NYC hub in what is the largest coordinated effort in history by Times Square sign operators. And today the Times Square Alliance debuts Situ Studio‘s “Heartwalk,” the winner of its annual Valentine Heart Design competition, conducted this year in collaboration with Design Trust for Public Space.

The designers at Brooklyn-based Situ Studio looked to the collective experience of Hurricane Sandy as inspiration for their installation, made from hundreds of boards salvaged from storm-ravaged boardwalks in areas such as the Rockaways and Atlantic City. The heart-shaped enclosure, located opposite the TKTS booth, is illuminated from within. Visitors can prowl the perimeter and peek through the slats or step inside, through a flattened area at the base. “We were interested in creating a room within the city–a public space that was simultaneously interior and exterior,” says Situ Studio partner Bradley Samuels. “‘Heartwalk’ is a reflection on the things that bind us together, ephemeral and permanent.”

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