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SiriusXM has named Michael Weiss senior advisor to advertising sales.

In this role, SiriusXM said Weiss will “be involved in expanding initiatives for both national brand advertising and digital advertising.”

Weiss previously worked for CBS Radio for two decades. He most recently served as the company’s president of sales.

Weiss reports to Bette Rockmore, SiriusXM’s senior vp of advertising and sponsor sales.