Hasta La Ideas

Images and Reporting by Barbara Eldredge

The Shooting, Hunting, Outdoor Trade (SHOT) Show is a trade-only event and we were lucky enough to be able to attend and cover some of the newest design innovations from the category. Here’s a quick photo tour of some of the trends, ideas and innovations from 2012 (and don’t miss the timelapse of the show at the end!)

MEDIA DAY AT THE RANGE

The day before the SHOT Show opens its doors, Media Day at the Range provides a preview for that year’s best new products while giving members of the press an opportunity to shoot and test the best new products for the season.

Charter Arms Chic Lady – Several smaller handguns were released onto the market this year including this little revolver made by Charter Arms. Marketed specifically towards women, the “Chic Lady” could easily be slipped into a purse. However, I found the double-action trigger pull to be a little difficult and the recoil more powerful than expected. I question how many casual gun users would train with it to the degree it would take to become comfortable wielding such a gun. Cuteness isn’t everything.

Gatling Gun – An American invention, the Gatling Gun was the first successfully produced machine gun. It is a weapon that transformed the idea of automated mass production into automated mass killing. At the end of the 19th century, Gatlings were most often used to quell opposition to colonial expansion. This replica was brought to the SHOT Show by Colt as a promotional tool and was so popular they ran out of ammunition half way through the Media Day at the Range.

Graphic Gun Tattoo – The tattoos of this firearms company art director caught my eye.

Beretta Rifles – The middle firearm shown here has a rifle stock made of differently colored wood laminate that has been cut to emphasize contour. Its aesthetic is a long way from the stock of the military-esque injection-molded number on the front of the rack.

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