Jul 30
Shiny, Happy Makeup: Established Designs Packaging for Marc Jacobs Cosmetics
Posted in: Uncategorized
Sure, Francois Nars‘s formulas are great, but Fabien Baron‘s rubbery matte black packaging and assured Helvetica Neue identity for the makeup artist’s eponymous line helped it zoom to enduring global glory (and eventually earn Nars a mega-payout from Shiseido, which acquired the brand in 2000). Marc Jacobs is going shiny.
The designer—and Nars buddy—is angling for a piece of the wildly competitive color cosmetics market with a 122-product line created in collaboration with Sephora, owned by longtime Jacobs-backer LVMH. On August 9, Marc Jacobs Beauty will arrive in Sephora stores and select Marc Jacobs emporiums in packaging designed by New York-based Established.
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