Hasta La Ideas

American ‘slackliner’ Faith Bickey completes a terrifying tightrope walk between two moving trucks in Forsman & Bodenfors’ ad for Volvo Trucks

Tightrope walking is scary enough but how about one between two moving vehicles? Faith Dickey is a women’s world record holder in ‘slacklining’ – a frankly insane sport that involves walking across webbing strung between mountain peaks and outcrops (kind of extreme tight rope walking).

For this spot, the first by Forsman & Bodenfors for Volvo Trucks, Dickey carried out a walk between two moving vehicles. “No one has ever done this before – and I understand why. We practised and practised and I kept falling. But finally I did it. I walked the line,” she says.

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Which is all very impressive but just begs the question, why? Something to do with demonstrating the precision and control of a new type of Volvo lorry apparently…

Credits
Agency: Forsman & Bodenfors
Art Director: Anders Eklind, Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Designer: Jerry Wass
Director: Henry Alex Rubin
Producer: Ray Leaky
Exec. producer: Chris Barrett
Production Company: Smuggler
Stunt Co-ordinator: Peter Pedrero
Music: Rumor Mill
Post Production: Absolut Post
Sound: Factory
Editor: Spencer Ferszt @ Marshall street