Hasta La Ideas

SHADOW, Hunter Lee Soik and Jason Carvalho

Hunter Lee Soik is no stranger to the creative process. He’s worked as a creative consultant on Jay-Z & Kanye West’s Watch The Throne tour and is now taking on the app space. Soik and co-founder Jason Carvalho created SHADOW, an app that helps users record and track their dreams through a process of waking them at the perfect time so they can remember and record descriptions on their phones. (You know, those enlightening few moments when you can barely remember what was going on in your head overnight.) The goal: To create a community of dreamers with accessible data on dream patterns from users around the world.

The Kickstarter campaign launched this morning and has already raised $8,400 of its $50,000 goal. We took a few minutes to chat with Soik on his favorite parts of the app and where he sees the “dream community” in five years.

Core77: What was the process of creating SHADOW like and how did you test the app?

Hunter Lee Soik: We’re focused on two things: Assembling a great team and building a great product. We’ve shared alpha versions of the app with the team and advisors, and their feedback has really influenced the product we’re building. We’re a small team, but we’re all over the world. I’m in New York, my co-founder Jay is in Vancouver, our design and engineering are in Berlin. So geographically and culturally we have a lot of diversity, but we also have this dream in common. This variety of input has been invaluable, so we decided to open that feedback loop up even more and ask our Kickstarter backers to help steer the development by telling us which device they want the app on first.

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