Hasta La Ideas

Changing the face of Czech cycling, sisters Eliska and Dagmar Mertova—the dynamic duo behind Prague-based fashion label Segrasegra, sistersister—are doing it in sustainable style. With outerwear, jeans, sweatshirts, T-shirts and a few specially designed “wheel-to-work, peddle-to-party” pieces for women, the line is defined by its use of bicycle innertubes in its design, which has both practical and aesthetic purpose. Explains the sisters:

We visited a few bike shops and got the old tire tubes for free. [The material] has found a really great use on our clothes. So if anybody has some at home, bring them to us!

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