Hasta La Ideas

Bold patterns based on natural adventures

Aptly named “Nature’s Edge,” the inaugural collection from UK-based label Sara C comprises a range of woven bamboo tops and dresses printed with unique patterns hand-drawn by designer Sara Cohen and produced locally.

Cohen was inspired to leave her demanding job in the advertising world to embrace her passion for print design after attending the Do Lectures. The small-but-mighty annual ideas conference held in West Wales gave her the motivating jolt she needed to embark on a seven-week adventure around England in her family campervan, known fondly as Able Mable. Inspired by the surrounding landscape, Cohen turned the period of reflection into the genesis for her new business and creative venture.

Cohen describes her designs as “graphic natural shapes infused with bright washes of color. The intricate designs harken back to what she saw on her journey, and the world to which she was longing to connect. “Nature tells millions of tiny, perfect stories,” she says, translating those narratives into a vibrant everyday wardrobe that travels as well through the city as the rich flora of Cohen’s far-flung and often remote travels.

The collection’s designs are adapted from photographs and drawings Cohen has amassed along her way, not only in the UK, but also in the more exotic climes of Australia and Mexico. In the creation section on the Sara C site you can find the story and visual evolution behind each design and the natural beauty that inspired it. The line is also available through the designer’s online shop.