Hasta La Ideas

For the new D&AD call for entries, this year’s President, Sanky, has come over all, um, presidential, offering a global address on the importance of creativity (and of D&AD, natch)…

The call-for-entries campaign, which was created by Work Club, was initially trailed by an enigmatic email stating that Sanky had a question for all creatives that would be revealed today at 12pm GMT. The email was sent to over 50,000 ad and design creatives worldwide.

The reveal was released just moments ago, and takes viewers to the D&AD YouTube channel, where Sanky delivers his call to arms for creativity, in 13 different languages no less.

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More speeches will follow as the campaign progresses. Watch out for Sanky’s hair in the future ones, as it will get progressively whiter, in line with leaders all over the world. For info on D&AD, visit dandad.org.