Salone Milan 2012 Preview: 1% Products by nendo

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It’s not always so bad to be part of the 1%. Tokyo-based nendo is showing his newest collection of 1% products this April in Milan. This second release follows his 2006 inaugural collection which included light bulbs, furniture, vases and tableware—my favorite piece was the “Fruit Template,” a witty take on a fruitbowl.

Six years later, nendo’s new collection continues with the project parameters of creating a limited run of 100, but this time around the collection is more focused with five sets of ceramic tablewares that reflect the designers considered and delightful aesthetic.

Only 100 of each object will be made.

100 is the perfect amount: they’re neither one-off “works of art” nor mass-produced products made in the millions.

Whether its the skill of the artisans or new technologies,

we want to make things that are only possible.

because there are 100 of them. Not more, not less.

To give owners the chance to experience the joy of owing 1%.

The 100 edition project “one percent products”

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