Salone Milan 2011: Playing with Electricity at Droog’s Design for Download

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Speaking of Droog, counterintuitively, the most exciting thing at the Droog Design for Download show in Milan were a few electrical outlets by EventArchitectuur, tiny in comparison to reconfigurable flat pack furniture systems also on show. For us, though, they exhibited the most potential, moving away from modularly assembled cut out shapes (however striking) into a more sculptural expression of customizable, on-demand technology, addressing a very simple concept: “With 3D printing, even the most mundane mass-manufactured objects become a matter of choice.”

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