‘Sadly by Your Side’ is a Music Video Experience with Synesthesia
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Photos via Creative Applications Network.
In a world full of interactive music videos trying to make it to the top, “Sadly By Your Side” may take the cake. Developed by graphic designer Matteo Di lorio, the project is a book, iPhone app, interactive experience, music video and debut album all-in-one for electronic musician edisonnoside. It’s the second product of Fabrica‘s “Objectified mp3” series, a campaign in which all of the firm’s studios collaborate to redesign the way that they create, distribute and share its music.
The experience incorporates sound, imagery and literature in an experience the designer likes to describe as synesthetic. Once you open the app on your iPhone, you aim your camera at a page in the book to calibrate the colors on the page to your surroundings. Each song has its own page in the eight-page book. After the app recognizes the image and its colors, it will incorporate the three colors (red, blue and black) to the images coming through your camera—almost like you’re a part of the music video. See the video below for a demo:
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