Hasta La Ideas

Update: Commenter Max Shelley has not only dug up the original video but juxtaposed them, YouTube Doubler-style, in an absolutely uncanny comparison video, embedded below, and it’s holy-crap-I-sh*t-you-not dead on. Good work, Max!

Seeing as toilet humor never gets old, we were very interested to stumble upon a company called Remade Co., which gives a veritable swirlie to a certain New York City-based design company. We’ve seen similar variations on the theme of painting a handle before, but Remade is a parody par excellence: The website is dead ringer (or should we say plunger) of its target, and the product lineup is at once entirely on-brand and completely off-the-mark.

In the profile video (below), which I assume is a shot-for-shot remake (get it?) of an original that I was unable to dig up as of press time, an unidentified jester goes by a hyphenated surname that is the inversion of that of his mark. Reader Max Shelley has put them side-by-side, revealing a profound attention to detail on the part of Mr. Smith-Buchanan—the, um, original Remade vid is here—and frankly it’s hard not to be impressed by the whole thing.

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