Hasta La Ideas

The Tecnológico de Monterrey’s SLP campus

Last week I was down in San Luis Potosi, Mexico, to speak at the Design Addict Congress, a series of lectures and workshops focused on industrial design at the The Tecnológico de Monterrey’s SLP campus. In attendence were over 300 designers and design students from all over Mexico. The Tecnológico de Monterrey was founded in 1943 by Eugenio Garza Sada. Along with a group of Mexican businessmen, Sada envisioned a cutting-edge educational institution for Mexico. Today the Tecnológico has more than 30 campuses throughout Mexico and nearly 50,000 undergraduate students.

At this year’s Design Addict Congress, speakers were invited to give a lecture to the entire audience, as well as a workshop to smaller groups. Speakers included Karim Rashid, Don Lehman of More/Real, Matali Crasset, Alberto Villarreal, Antonio Aguilar of Electrolux, and myself, Michael DiTullo from frog. The San Luis Potosi campus has one of the younger design programs in the Tecnológico system of schools, and in my experience those younger design programs tend to be a little more open, hungrier for reality, and full of eager students. That was certainly the case here. Everywhere we went we encountered eager, bright, and very passionate design students.

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