Hasta La Ideas

Batman is one of the most famous characters from the comic book industry. Although the bat symbol is instantly recognizable, it has gone through significant iterations over the last seven decades. In the 1990’s, the Batman logo usually took the format of stylized text over the batarang symbol. With the millenium, a new cover wrap logo with a small Batman cowl silhouette was introduced, designed by none other than Chip Kidd.

Two years later, the creative team of all-stars writer Jeph Loeb and artist Jim Lee debuted with one of the most popular storylines in recent history. To mark the occasion, Chris Gardner was brought in to redesign the iconic Batman logo yet again. Gardner looked to the long legacy of logo designs and decided he wanted to reincorporate Batman’s full cape and cowl into his design.

Gardner sketched out his design by hand, shifting the cowl to the left and balancing it with cape on the right. The letters are also hand drawn to “have a current/updated feel while keeping the original 1940’s Bat type in mind.” The final version (after the jump) is crisp and hip, but is still reminiscent of the more eccentric styling of the original Batman comics.

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