Hasta La Ideas

RKCR/Y&R has continued its recent strong work for Land Rover/Range Rover with a new campaign for the Range Rover Sport set in the Large Hadron Collider, no less

The agency has picked up a string of awards for its Land Rover work, which includes Passport for the Defender (which we wrote about here).

The new Range Rover Sport campaign comprises a beautifully shot TV commercial (directed by Johnny Green) which imagines the SUV as the result of some high energy explosion at the Hadron Collider (great music, The Dead Texan: Aegina Airlines, not sure about the charging herd of wildebeest opening).

while the accompanying print work picks out features of the car in beams of light (photography by Lee Aldridge and Ben Edwards).

Credits
Agency: RKCR/Y&R, London
Creative director: Brian Fraser
Creative team: Adrian Lim and Steve Williams
Director: Johnny Green
Production: Hungry Man
Post-Production: The Mill

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.