Hasta La Ideas

Looks from the fall 2011 Valentino ready-to-wear collection.

“With this [most recent] collection, the idea from the very beginning was not to do ‘editorial’ things just for the sake of it. Not clothes that were a photo, but clothes. However, at the same time, we wanted classic fashion—meaning, when a customer enters the store, she finds a coat or a dress that is made so well that it takes her back to what we consider fashion in the most traditional sense of the word. Because in recent years, the image of fashion has prevailed over traditional fashion, meaning sartorial detailing and workmanship. But fashion designing means creating something using a special technique that might not emerge in a photo, but when you look at it up close, you see that it’s stylish. That’s a cultural problem. Clearly we live in a time where image is more important than content.”

–Maria Grazia Chiuri, co-creative director of Valentino, in an interview with Giancarlo Giammetti published in the May issue of Interview magazine

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