Hasta La Ideas

“The branding for the logo was designed to make the magazine look like it had been on the shelf for 50 years, and the challenge was to make it look both classical and also capture the digital newsness of the brand all at the same time. The capital-height lower case ‘e’ is given an italic emphasis to feminize the design, and is a subliminal wink towards the online functionality.”

–Robin Derrick, creative director of Porter, the print magazine from Net-a-porter that debuts next month on newsstands worldwide and via subscription.

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